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Role Purpose
- Our client is seeking a talented and creative Copywriter to develop compelling content and campaign messaging across multiple brands and platforms. The ideal candidate will be responsible for creating engaging, audience-focused copy that drives brand awareness, engagement, and conversions while maintaining consistency in brand voice and communication objectives.
Key Responsibilities
- Develop creative copy for social media campaigns, digital ads, websites, blogs, scripts, and marketing collateral.
- Interpret client briefs and translate them into compelling campaign concepts and messaging.
- Collaborate with Designers, Content Creators, and Account Managers to deliver integrated campaigns.
- Write engaging captions, taglines, video scripts, campaign concepts, and brand stories.
- Ensure all content aligns with brand guidelines and campaign objectives.
- Conduct research to understand client industries, audiences, and market trends.
- Review and edit content to ensure accuracy, consistency, and quality.
- Contribute to brainstorming sessions and campaign ideation.
- Manage multiple projects while meeting deadlines in a fast-paced agency environment.
Required Experience
- Proven 2–3 years of experience as a Copywriter within a marketing, advertising, or digital agency is a MUST.
- Proven experience creating content for multiple brands and industries.
- Strong portfolio showcasing copywriting, campaign concepts, and content creation.
- Experience writing for digital, social media, and marketing campaigns.
- Agency experience is mandatory.
Skills & Competencies
- Excellent writing, editing, and proofreading skills.
- Strong storytelling and conceptual thinking abilities.
- Creative and strategic mindset.
- Ability to work under pressure and meet deadlines.
- Strong attention to detail.
- Excellent communication and collaboration skills.
How to Apply
Send your CV + Portfolio/Work Samples to careers@morsanhr.co.ke with the subject line:
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