Shopper Manager – Ciders Job Diageo
Sales Jobs, Diageo Jobs.
About the Role
Join KBL in its mission to become Kenya’s leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.
- Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
- Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
- Financial Stewardship: Manage program budgets effectively to increase return on investment.
- Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
- Performance Monitoring: Analyze cider category performance to identify growth opportunities.
Key Attributes
- Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
- Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
- Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
- Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
- Use data-driven insights for program effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
- Design financially viable marketing strategies that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.
Experience / Skills Required
- Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
- Minimum 4 years of commercial experience with proven business results delivery capability.
- Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
- Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.
Desirable:
- Postgraduate qualification (e.g., MBA) preferred but not required.
- Experience in commercial management or P&L ownership is advantageous.
How to Apply
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