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SEO & Digital Marketing Specialist Job Hanmak Technologies
SEO & Digital Marketing Specialist Job. Communication Jobs in Kenya
Hanmak Technologies is a leading software development company specializing in innovative Software as a Service (SaaS) solutions for the healthcare sector. Our mission is to empower healthcare businesses by providing smart, scalable software products that optimize operations and enable them to achieve their strategic goals. By focusing on the unique challenges of the healthcare industry, we strive to deliver tailored solutions that drive efficiency and enhance patient care.
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Job Description
The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels. The role involves responsibilities that cross the business spectrum from technology to marketing.
Responsibilities
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Develop and implement link building strategies.
- Work with marketing teams to drive SEO in content creation and content programming.
- Design digital marketing materials.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.
- Identify critical conversion and drop-off points and optimize user funnels.
Requirements and Skills
- Proven hands-on SEO & digital marketing experience, particularly within the tech industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge and hands-on skills in both static and motion graphics design.
- Knowledge and hands-on skills in AI video generation tools such as Veed.
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How to Apply
Interested candidates to send a cover letter and CV to marketing.hr@hanmak.co.ke with the subject “SEO & Digital Marketer”
Application Deadline: 10-Jul-2025
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