Senior Marketing Officer Job Kimisitu Sacco
Communication Jobs. Kimisitu Sacco Jobs
Job purpose:
- The Senior Marketing Officer is responsible for driving membership growth, product uptake (BOSA & FOSA), and market expansion through strategic marketing, partnerships and sales leadership. The role supports revenue growth by executing targeted marketing initiatives, supervising Relationship Officers and Sales Agents and strengthening relationships with member organizations and key partners.
Responsibilities:
- Lead recruitment of new member organizations and individual members.
- Drive sales of BOSA and FOSA products to meet assigned targets.
- Develop and execute strategies to increase market share across assigned sectors.
- Monitor member activity to prevent dormancy by implementing retention and reactivation initiatives. Ensure timely activation of dormant accounts and submit a monthly dormancy status report to the Marketing & Business Development Manager
- Plan and implement marketing campaigns, member education forums, AGMs and regional events.
- Oversee development and consistency of branding materials and marketing collateral.
- Conduct market research and competitor analysis to inform strategy and product positioning.
- Identify and recommend strategic partnerships to enhance member value.
- Manage relationships with member organizations and partners to ensure performance and growth.
- Serve as the key liaison for organizational representatives to drive penetration and engagement.
- Coach, supervise and monitor the performance of Relationship Officers and Sales Agents.
- Provide guidance on the implementation of membership and related policies.
- Track performance metrics and prepare periodic reports on membership, sales and campaign impact.
- Prepare timely reports on marketing activities, product performance and membership growth.
- Ensure proper management of marketing assets and resources.
- Support the Marketing & Business Development Manager in departmental planning and execution.
- Perform any other duty as may be assigned from time to time
Qualifications
- Bachelor’s degree in marketing, Communication, Business Administration/ Management, Commerce (marketing), Entrepreneurship or its equivalent
- A minimum of five (5) years’ relevant experience with at least 2–3 years in a supervisory or leadership role.
- Membership with relevant professional body (MSK, CIM)
- Computer proficiency,CRM,ERP
- Must have worked/served in a financial institution
Personal Attributes required for this role:
- Strong communication and presentation skills
- Strategic thinking with strong analytical ability
- Leadership and team development capability
- Negotiation and stakeholder management skills
- Commercial acumen and results orientation
How to Apply
1. Applying For Jobs That You Qualify But Not Getting Interviews?
Click Here And Get An Expert Review Of Your CV From Our Recruitment Team Plus 3 Months Job Search Assistance. Land Your Next Job Faster.
2. Register your CV with us today for a better job.
Upload your CV to be considered for jobs that match your skills, experience and career level. Upload your CV here — It's free.
3. Stay relevant in a competitive job market.
Register for short professional courses starting next month. See courses starting next month.
4. Pass Your Next Job Interview With Confidence
Learn how to confidently sell your value and negotiate best salary in interviews. Click here for interview preparation. Interview with confidence.
Job Seeker Testimonials
Since 2011 Corporate Staffing has helped over 13,000 job seekers across Kenya secure new jobs with our clients. Read our job seekers’ success stories here.