Senior Marketing Manager Job Lifecare International

Communication Jobs, Lifecare International Insurance Brokers Jobs. Responsible for developing and implementing marketing strategies, identifying growth opportunities, and driving customer acquisition and retention for insurance products. Requires a degree in Marketing, Business Administration, or a related field. This is a full-time, on-site position based in Nairobi,

As a Senior Marketing Manager, you will play a pivotal role in driving business growth, strengthening Lifecare’s brand presence in Kenya, and generating measurable commercial impact through innovative marketing strategies, digital campaigns, partnerships, and client engagement initiatives.

 Key Responsibilities: 

• Developing and executing targeted marketing initiatives to generate qualified leads and support new business acquisition.
• Planning and managing email campaigns to drive engagement and conversion.
• Identifying and developing strategic partnerships, sponsorships, events, and activations to expand market reach.
• Strengthening Lifecare’s brand positioning and identifying opportunities for growth in the Kenyan market.
• Collaborating with the New Business and Customer Experience teams to align marketing activities with commercial priorities.
• Monitoring campaign performance, lead conversion, and return on investment (ROI) to optimise marketing effectiveness.
• Working closely with the Group Marketing team to adapt campaigns and resources to the local market.

Qualifications: 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• At least 5 years of relevant marketing experience, including hands-on campaign planning and execution.
• Proven experience in digital marketing, lead generation, events, partnerships, or sponsorships.
• Experience in financial services, insurance, healthcare, or other relationship-driven sectors is an added advantage.
• Strong understanding of marketing analytics, CRM tools, audience targeting, and campaign performance measurement.
• Excellent project management, communication, creative problem-solving, and stakeholder management skills.
• Commercially minded, proactive, and results-oriented, with the ability to translate marketing activities into measurable business outcomes.
• Proficiency in leveraging AI tools to enhance productivity and content creation is an added advantage.
• Excellent written and spoken English, with strong writing and editing skills.

How to Apply

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