Senior Marketing Manager Job Bruntwork

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Overview

We are looking for a Senior Marketing Manager who can serve as both a strategic partner and a hands-on executor within a fast-paced startup environment. You will be responsible for refining ICPs and GTM sequencing while dedicating the majority of your time to driving events, integrated campaigns, and lead generation.

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Job Highlights

• Schedule: Monday to Friday 9:00 am to 6:00 pm CST (35–40 hours/week)
• Work Arrangement: Work from home
• Contract: Independent Contractor

Independent Contractor Perks

• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job

Responsibilities

Strategy & Go-to-Market Alignment

• Refine ICPs, value props, and offer sequencing with GTM leadership.
• Translate the company’s strategic intent into actionable campaigns, timelines, and deliverables.
• Act as a sounding board, pushing back when plays don’t align with market reality.

Execution & Campaign Management

• Deliver marketing collateral: one-pagers, decks, FAQs, case studies, blog posts, and website updates.
• Run integrated campaigns across channels (content, email, digital, PR) with a focus on lead generation and sales enablement.
• Manage agencies, freelancers, and parent-company resources to deliver professional, client-ready outputs.
• Own event execution end-to-end: vendors, activations, logistics, on-site presence.

Cross-Functional Collaboration

• Work closely with Sales to ensure marketing generates sales-ready leads.
• Provide Sales with enablement materials (decks, case studies, objection handling).
• Collaborate with Product and Ops to keep messaging consistent with product maturity and compliance guardrails.
• Maintain project management to align stakeholders and ensure deadlines are met.

Analytics & Iteration

• Track pipeline impact, campaign performance, and event ROI.
• Continuously refine ICPs, messaging, and collateral based on customer and sales feedback.
• Benchmark against competitors and market trends to keep positioning sharp.

AI-First / Fusioneer Mindset

• Start with AI: Treat AI as the reflexive first step in campaign planning, copywriting, event prep, and reporting.
• Integrate AI into workflows: Use GenAI for prospect research, content drafting, design iterations, and competitive analysis.
• Capture and share wins: Document AI-assisted workflows (e.g., faster blog drafts, automated lead list enrichment) so they can be reused across teammates.
• Culture builder: Normalize AI adoption rituals (e.g., “AI Win of the Week”), encourage others to begin with AI, and contribute learning capsules.

Requirements

• 6–10 years in B2B marketing, ideally in fintech, SaaS, or regulated industries.
• Track record of shipping multi-channel campaigns, event marketing, and lead-gen programs that drove measurable growth.
• Experience producing content and collateral that elevated brand credibility and fueled sales.
• Familiarity with marketing ops tools (e.g., HubSpot, Salesforce, LinkedIn Ads) and managing external agencies.
• Bonus: Experience running conference-heavy marketing and/or building early-stage GTM foundations.

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How to Apply

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