Senior Lifecycle Manager Job Tatu City Kiambu, Kenya
Responsibilities
- Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
- Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;
- Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;
- Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
- Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
- Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;
- Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
- Establish and track lifecycle KPIs – from conversion to revenue per user – and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.
Requirements
Experience and Skills
- 3+ years’ experience in lifecycle, CRM, retention, or performance marketing – ideally in real estate;
- Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
- Strong command of data – from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
- Experience with AI/ML in marketing – personalization engines, churn models, LTV prediction, or content automation;
- Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
- Excellent project management and communication skills;
- A bias for testing, learning, and execution – and a track record of building systems that scale
Soft Skills
- Strategic thinker with strong commercial judgment.
- Hands-on and results-oriented leader with a bias for action.
- Excellent communicator able to influence senior stakeholders and cross-functional teams.
- Adaptable to complex, fast-changing environments across multiple markets.
- High energy, integrity, and resilience under pressure.
How to Apply
1. Applying For Jobs That You Qualify But Not Getting Interviews?
Click Here And Get An Expert Review Of Your CV From Our Recruitment Team Plus 3 Months Job Search Assistance. Land Your Next Job Faster.
2. Register your CV with us today for a better job.
Upload your CV to be considered for jobs that match your skills, experience and career level. Upload your CV here — It's free.
3. Stay relevant in a competitive job market.
Register for short professional courses starting next month. See courses starting next month.
4. Pass Your Next Job Interview With Confidence
Learn how to confidently sell your value and negotiate best salary in interviews. Click here for interview preparation. Interview with confidence.
Job Seeker Testimonials
Since 2011 Corporate Staffing has helped over 13,000 job seekers across Kenya secure new jobs with our clients. Read our job seekers’ success stories here.