Sales Team Lead-FMCG Job Smart Sales
Sales & Marketing Jobs, Smart Sales Jobs.
The Mastering Business Growth Company(Smartsales Kenya) is a results-driven sales capability training and coaching specializing in sales training programs and sales recruitment services that support businesses build high-performing sales teams. We empower companies to increase revenue, close more deals, and scale with confidence.
Position Overview
We are seeking an experienced and results-driven Sales Team Lead– FMCG to manage a sales team, drive sales performance, achieve targets, and develop the team into high-performing sales professionals. The role involves hands-on selling, team leadership, training, recruitment, and performance management.
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Key Responsibilities
Sales & Business Development:
- Drive primary and secondary sales to achieve monthly, quarterly, and annual targets
- Develop and execute sales strategies aligned with company objectives
- Monitor market trends, competitor activity, and customer feedback
Team Management:
- Manage, motivate, and lead a sales team to deliver consistent results
- Set individual targets and KPIs for team members
- Conduct regular field visits, coaching, and performance reviews
- Ensure discipline, productivity, and effective route planning
Sales Training & Development:
- Deliver structured sales training programs
- Coach team members on selling skills, product knowledge, and negotiation
- Identify skill gaps and create improvement plans
- Act as a Trainer, upgrading the team’s overall effectiveness
Recruitment & Hiring:
- Interview, shortlist, and select sales executives
- Support onboarding and induction of new hires
- Build a strong, capable sales team aligned with company culture
Reporting & Administration:
- Prepare daily, weekly, and monthly sales reports
- Track target achievement, incentives, and team performance
Qualifications
- 5 years of demonstrated team leadership/management exposure
- Strong FMCG sales and distribution knowledge
- Proven ability to manage and develop sales teams
- Excellent selling, negotiation, and communication skills
- Experience in training and coaching sales staff
- Target-driven with strong analytical and reporting skills
- Leadership mindset with hands-on field experience
What We Offer
- Base salary + commissions
- Career development opportunities with a growing company.
- Ongoing sales training and personal development.
- Supportive, entrepreneurial team culture.
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How to Apply
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