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Sales Rep – Trade Development & Order Booking – Meru Job

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Sales Jobs

Key Role :

  • Develop general trade sales channels by onboarding wholesalers and dukas, and drive product distribution, availability, and visibility in the market
  • Product Category – Sanitary Pads
  • Industry: Sanitary Pads Manufacturing & Distribution

Reports To:

Area Sales Manager / Supervisor

2 Positions:

Base Locations & Areas of Coverage:

Base: Nairobi

Coverage: kawangware, kabiria, Nairobi west, Rongai,kiserian, matasia, ngong,

Base:. Meru

Coverage: meru, isiolo, mutuati, nkubu, nanyuki, narumoru,and surrounding areas.

3 Base: Nairobi

Coverage:kikuyu,Dagoretti,limuru, gitaru, wangige, ruaka, banana, and surrounding areas.

Remuneration :

Monthly Retainer ( KSh 20,000

Commission: Attractive commission per case sold (Minimum targets apply)

Transport: Use of public transport required for market visits and fieldwork (Travelling Allowance will be provided )

Role Summary :

The Trade Development Sales Representative shall be responsible for introducing, promoting, and selling our sanitary pad products to wholesalers and retail dukas within the assigned region. This is a highly field-oriented role requiring rally time market visits, active sales engagement, and strong relationship-building to grow our market presence and sales volumes.

Market Development & Sales

  • Introduce and present the company’s sanitary pad products to wholesalers and onboard them as trade partners.
  • Manage the product flow from wholesalers to retail dukas to ensure steady availability and secondary sales growth.
  • Drive product visibility, correct pricing, and display in dukas to build brand presence and increase retail sales.

Field Operations

  • Visit wholesalers and retail dukas frequently to monitor stock levels, reposition products, follow up on orders, and ensure timely restocking.
  • Use public transport and walk extensively to reach target markets and potential customers.
  • Carry small quantities of product samples where necessary for demonstration and immediate sales.

Market Intelligence & Reporting

  • Track competitor activities, pricing, availability, and market trends at both wholesale and retail levels.

Prepare and submit daily/weekly reports to the Area Sales Manager/Supervisor covering:

  • Wholesalers onboarded
  • Orders secured
  • Uplifed volumes from wholesalers to dukas
  • Number of dukas serviced
  • Market feedback and issues encountered
  • Collaboration
  • Work closely with the distributor’s sales and distribution teams to ensure timely delivery of orders.
  • Coordinate with other sales representatives and supervisors to share insights and improve market coverage.
  • Aggressive, proactive, and persuasive in trade development with the ability to approach and convince wholesalers to list new products.
  • Strong background in field sales and order booking, particularly in FMCG or general trade distribution.
  • Skilled in creating product displays and implementing in-store visibility and pricing strategies.
  • Energetic and comfortable working outdoors, using public transport, walking long distances, and occasionally spending nights out of base.
  • Excellent communication, negotiation, and interpersonal skills; able to build strong relationships with trade partners.
  • Strong organizational and planning skills to manage routes, follow up on orders, and meet sales targets.
  • Experience in FMCG, trade, or distribution channels is preferred.
  • If you meet the above requirements, are ready to work under the stated terms, and are eager to grow your career to higher levels, then you are the right candidate for this role.

To apply, send your application to: peternjugunaj@gmail.com

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