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Sales & Marketing Project Lead Job
Role Summary
The Sales & Marketing Project Lead will be responsible for spearheading the commercialization strategy for our premium dairy and beef portfolio. The successful candidate will develop and execute go-to-market plans, drive B2B and B2C sales, build distribution partnerships, and shape the brand’s identity in the luxury food space.
Key Responsibilities
- Develop and lead the sales and marketing strategy for premium dairy and beef products.
- Identify and build relationships with key retail, hospitality, and HORECA partners.
- Launch and manage campaigns that align with high-end consumer trends and preferences.
- Oversee pricing, positioning, packaging, and promotions to drive premium value.
- Analyze market data, customer insights, and competitor trends to refine strategies.
- Lead and coordinate product launches, tastings, and branded events.
- Work cross-functionally with farm operations, logistics, and finance to ensure delivery excellence.
- Report performance metrics and progress to leadership, with clear ROI and growth tracking.
Qualifications
- Bachelor’s degree in Marketing, Business, Agribusiness, or related field. Master’s preferred.
- Minimum 5 years of progressive experience in sales & marketing within FMCG.
- Proven exposure to luxury or premium food brands — experience in dairy processor in the marketing field is a strong advantage.
- Strong understanding of upscale retail, hospitality, and lifestyle consumer markets.
- Excellent communication, negotiation, and project management skills.
- Entrepreneurial mindset with strong commercial acumen and creative thinking.
- Comfortable working in a fast-paced, high-expectation environment.
What We Offer
- Opportunity to shape a distinctive African food brand with premium positioning.
- Exposure to cutting-edge agriculture and food systems.
- Competitive compensation package commensurate with experience.
- Dynamic, mission-driven team environment
How to Apply
Qualified candidates are to send their applications to
hr@alinefacilitymanagement.co.ke
Email Subject: Sales & Marketing Project Lead
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