Retail Sales Representative Job

Sales Jobs. Brites Management Jobs. Looking for a sales job in Kenya? Brites Management is recruiting a Retail Sales Representative position for a client. Proficiency in retail sales, customer relationship management, and territory management is required.

The Retail Sales Representative is responsible for driving sales growth by developing and managing relationships with retail customers, distributors, wholesalers, and hardware stores. The role focuses on increasing product availability, ensuring effective product visibility, expanding market coverage, and achieving assigned sales targets while delivering excellent customer service.

Key Responsibilities

Sales & Business Development

• Identify and develop new retail customers within the assigned territory.
• Promote the company’s product portfolio to retailers, wholesalers, distributors, and hardware stores.
• Achieve monthly, quarterly, and annual sales targets through effective territory management.

Customer Relationship Management

• Build and maintain strong relationships with existing customers to encourage repeat business.
• Conduct regular customer visits to assess product performance and identify sales opportunities.
• Resolve customer inquiries and complaints promptly to maintain high customer satisfaction.

Merchandising & Market Coverage

• Monitor product availability and visibility at customer outlets.
• Recommend appropriate product placement and merchandising to maximize sales.
• Expand market coverage by identifying new retail outlets and sales opportunities.

Sales Administration & Reporting

• Prepare quotations, process customer orders, and follow up on deliveries.
• Monitor customer accounts and support timely collection of outstanding payments.
• Prepare sales reports, customer visit reports, and sales forecasts.

Market Intelligence

• Monitor competitor products, pricing, and promotional activities.
• Gather customer feedback and share market insights with management.
• Participate in promotional campaigns, trade exhibitions, and product launches as required.

Qualifications & Experience

• Diploma in Sales and Marketing, Business Administration, or a related field.
• Minimum of three (3) years’ sales experience within the FMCG sector.
• Experience in the detergent, cleaning chemicals, or hygiene products industry is highly preferred.
• Experience selling to hardware stores and retail outlets is a distinct advantage.
• Strong sales, negotiation, and customer relationship management skills.
• Good understanding of retail sales operations and territory management.
• Proficiency in Microsoft Office Suite.

How to Apply

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.