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Regional Sales Manager – Upper Central Rift Job BASF
Agricultural Jobs. BASF Jobs
We are BASF in agriculture and everything we do, we do for the love of farming. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society.
The successful candidate will be responsible for executing our go to market strategy, expanding our footprint with farmers, distributors, and retailers, and ensuring our solutions deliver real value on the ground.
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Duties will include the following:
- Grow BASF’s regional sales, product presence and market share
- Deliver all sales targets across the year
- Build strong relationships with distributors, retailers, farmers and partners
- Acquire and develop new customers while strengthening existing accounts
- Maintain an accurate regional farmer database
- Manage demonstration trials to generate growth in sales
- Collaborate with key industry stakeholders – such as Cereal Growers association, Potato Council
- Represent BASF at trade shows, field days and key industry events and support marketing with farmer testimonials
- Track competitor activity and market trends to identify opportunities
- Visit farmers daily, understanding their needs and requirements and prescribe our solutions to be delivered either directly or via distributors
- Present technical and product information to customers and internal teams
- Manage the full route to market process, including distributor credit risk
- Collaborate with Marketing, Technical, Supply Chain and Finance teams
Qualifications
- Degree in Crop Protection, Agronomy, Plant Pathology, Horticulture, Agriculture, or related field
- Experience and understanding of the crop protection industry in the Upper Central Rift regions
- Minimum 5 years’ experience in marketing, sales, technical support, and/or business development
- Proven key account management experience
- Experience in fieldwork and project management
- Strong written and verbal communication skills; excellent organisational ability
- Self-driven, proactive, and motivated team player
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How to Apply
Closing date for applications: 19th February 2026
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