Regional Sales Manager – Kisumu Job
Sales Jobs
Job Overview
We are seeking a highly motivated and strategic Regional Sales Manager to oversee sales operations in the Nairobi, Kisumu, Eldoret & Upcountry regions. The successful candidates will be responsible for driving growth, managing sales teams, and ensuring the company’s products achieve strong market penetration across general trade outlets. The ideal candidate will have deep knowledge of the Mombasa trade environment, proven experience managing field teams, and a strong record of delivering sales targets within the FMCG sector.
Read More>>>How Advanced Excel Skills Can Help You Get Promoted and Earn More
Key Responsibilities:
Sales Leadership & Team Management
- Lead, mentor, and supervise the general trade sales team to achieve sales volume, distribution, and visibility targets.
- Develop clear performance goals and conduct regular team reviews to monitor progress and ensure the all collections are upto date
- Build a motivated and disciplined sales force capable of executing trade initiatives effectively.
Market Development & Territory Management
- Develop and implement sales strategies tailored to the Mombasa GT market.
- Ensure optimal coverage, availability, and visibility of products in all assigned outlets.
- Identify new business opportunities and potential growth areas within the territory.
- Maintain strong relationships with key retailers, distributors, and wholesalers.
Performance Monitoring & Reporting
- Track daily and monthly sales performance against set objectives.
- Prepare sales reports, forecasts, and market intelligence summaries for management review.
- Analyze competitor activities, pricing, and market trends to guide strategy adjustments.
Trade Execution & Customer Relationship Management
- Oversee proper execution of promotions, merchandising, and trade marketing initiatives.
- Ensure customer satisfaction through effective issue resolution and consistent follow-up.
- Negotiate trade terms and credit limits in alignment with company policies.
Operational Excellence
- Coordinate with supply chain, finance, and marketing teams to ensure seamless market operations.
- Enforce route compliance, stock management discipline, and adherence to sales processes.
- Drive continuous improvement in distribution efficiency and market service quality.
Qualifications & Experience:
- Bachelor’s degree in Business Management, Marketing, or a related field.
- Minimum 10 years of progressive experience in sales and distribution within the FMCG industry, with at least 4 to 6 years in General Trade.
- Proven experience managing and developing field sales teams.
- Strong understanding of the Mombasa GT market and customer landscape.
- Must possess a valid driving license and own a personal vehicle (logbook in candidate’s name).
- Proficiency in Microsoft Office Suite
- Excellent analytical, presentation, and negotiation skills.
- Strong communication, leadership, and organizational abilities.
- Ability to work under pressure, meet deadlines, and adapt to a dynamic market environment.
Preferred Skills & Attributes:
- In-depth knowledge of FMCG route-to-market and distribution models.
- Proven ability to drive market share growth and deliver on KPIs.
- Strong interpersonal skills with a hands-on management approach.
- Self-driven, disciplined, and target-oriented.
Read More>>>How to Fill Employment Gaps in Your CV
How to Apply
Share CVS to cvs@bridgetalentgroup.com
🎯 Before You Apply for This Job…
Found a job you really want, but don’t have the time to customise your CV for it?
When you have experience, sending the same CV to every employer can cost you opportunities.
You may have the right experience, leadership track record and achievements. But if your CV doesn’t quickly show how you match this specific role, you may never get the interview.
And when you’re already managing a demanding career, finding the time to rewrite your CV for every opportunity isn’t always realistic.
Let our recruitment team do it for you.
Simply send us:
Your current CV + the job advert.
Our recruitment team will customise and position your CV specifically for the role — highlighting the experience, achievements and strengths most relevant to what the employer is looking for.
And we don’t stop at the CV.
You’ll also receive 3 months of job-search support from our recruiters, including a dedicated recruiter to support your search and help you identify suitable opportunities.
You focus on your career. Let us help you position yourself for the next one...
Don’t just apply. 👉 Click Here & Get Your CV Customised & Claim Your 3-Month Support Today
Read Job Seeker Testimonials Below: Professionals Who Got Jobs Through Corporate Staffing
Related Jobs To Check Out
Jobs Managed by Our Recruitment Team
The vacancies below are managed directly by the Corporate Staffing recruitment team on behalf of our clients. Review the job advert, then submit your application through our recruitment team for consideration.
Browse Other Jobs Posted Today
Explore the latest job opportunities posted now. Apply early to maximize your chances, as many employers begin reviewing applications as soon as suitable candidates apply.