Product Innovation Manager – Local Brands Job L’Oreal
Marketing Jobs, L’Oréal Jobs. Product Innovation Manager – Local Brands leads product innovation, requiring expertise in consumer insights, product conception, business validation, cross-functional collaboration, and creative direction. Full-time role in Nairobi.
A Day in the Life
- You will drive local product innovation from concept to shelf, translating consumer habits and market trends into commercially successful beauty launches. Reporting to the Brand Business Lead, you will connect local consumer needs with Research & Innovation to build relevant product pipelines.
Responsibilities
- Identify high-potential local market opportunities by translating consumer insights into actionable innovation briefs.
- Partner with Research & Innovation teams to assess formula feasibility, packaging, and business potential, embedding Augmented Beauty and sustainable design practices.
- Build commercial business cases for new launches, defining volume forecasts, pricing, and profitability targets.
- Direct 360-degree launch toolkits across digital, point-of-sale, and media channels to ensure distinctive brand expression.
- Steer complex cross-functional launch schedules, resolving operational bottlenecks to meet go-to-market milestones.
Qualifications
You bring curiosity for local culture and a sharp instinct for commercially viable beauty concepts. You bring:
- Consumer Insight & Analysis: Ability to translate consumer behaviour and market trends into clear product opportunities.
- Product Conception: Capability to shape compelling product concepts from initial ideation through to launch execution.
- Business Acumen: Understanding of financial viability, pricing logic, and volume forecasting to validate business cases.
- Cross-Functional Collaboration: Track record of aligning marketing, R&I, and commercial teams around shared project milestones.
- Brand & Creative Direction: Eye for distinctive brand identity and multi-channel creative storytelling.
What’s In It For You
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
- Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal.
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
- A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
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