Product App Marketing Manager Job BruntWork
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Job Overview
We’re looking for a Product App Marketing Manager with deep expertise in in-app purchase (IAP) and subscription optimization. You’ll lead initiatives to increase conversion rates, ARPU (Average Revenue Per User), and subscriber lifetime value through data-driven campaigns and product-led growth strategies. If you’ve successfully scaled app monetization funnels and thrive at the intersection of product, marketing, and analytics, this role is for you.
Company Overview
The company is a performance-first consultancy helping app developers and publishers scale their products with expert-led strategies in growth, monetization, and retention. We partner across verticals like productivity, health, fitness, and education—building campaigns that
don’t just scale, but convert profitably. If you love apps and have experience working on partner-facing growth initiatives, we want to talk to you.
Key Responsibilities
- Monetization Strategy – Develop and execute strategies to drive IAP and subscription growth.
- User Funnel Optimization – Analyze purchase flows, identify drop-off points, and optimize for higher conversion.
- Experimentation & Testing – Run A/B tests on pricing, paywalls, bundles, and promotional offers.
- Lifecycle Marketing – Build campaigns to re-engage churned users, upsell existing ones, and maximize renewals.
- Cross-Functional Collaboration – Partner with product, design, and engineering to align monetization with user experience.
- Data-Driven Insights – Leverage analytics (Amplitude, Mixpanel, Firebase, GA) to uncover trends and guide strategy.
- Market Research – Track competitive monetization strategies and stay ahead of subscription trends.
Requirements
Desired Skills & Experience
- Proven Experience: 2+ years in product marketing, growth, or monetization (apps or subscription businesses preferred).
- IAP & Subscription Expertise: Hands-on work with paywalls, freemium models, and subscription flows.
- Analytics Tools: Strong proficiency in Amplitude, Mixpanel, Firebase, or GA.
- Experimentation: Experience with A/B testing platforms (Optimizely, Firebase Remote Config, etc.).
- Lifecycle Marketing: Familiarity with CRM tools (Braze, Iterable, OneSignal).
- Methodologies: Strong grasp of CRO, growth loops, and data-driven decision-making.
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