Performance Marketing Specialist Job Bangbet

Sales & Marketing Jobs, Bangbet Jobs.

Performance Marketing Specialist (User Acquisition / Growth)

Responsibilities

• Hands-on media buying: own setup, structure, targeting, bidding, budget pacing, optimization, scaling and recovery on Meta, Google (App/UAC, Search, Display), and TikTok.
• Strategy & pacing: translate growth goals into channel/country/audience/funnel plans (prospecting, re-engagement, retargeting), and manage weekly/monthly pacing.
• Attribution & measurement: work with MMP (AppsFlyer/Adjust), GA4/Firebase or internal tracking; troubleshoot events/postbacks, missing/duplicate data, attribution inconsistencies.
• Analytics & insights: conduct funnel/cohort/creative-audience analyses; communicate hypothesis → test → learning → next action clearly. SQL/BI is a plus.
• Creative strategy & testing: build weekly creative testing roadmap, define variables/control, write executable briefs and post-test learnings.
• Funnel optimization: partner with product/design to improve landing pages, registration/deposit steps, and basic ASO elements to lift CVR/retention/purchase.

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Requirements

• 5+ years in performance marketing; proven budget + outcome ownership.
• Master at least two of Meta/Google/TikTok: can independently set up, optimize, debug tracking and handle policy issues.
• Strong analytics: advanced Excel/Sheets, cohort/LTV/ROAS; understands experiment design and attribution; SQL/BI a plus.
• Creative-minded: understands why creatives win/lose; can propose angles and script suggestions.

Nice to have

• Experience in iGaming/sports betting/RMG, games or utility apps; familiar with policy boundaries.
• Experience in using AI tools, like Chatgpt/Gemini, etc.

AI Creative Designer (Performance Ad Creatives)

Responsibilities

• Brief-to-hypothesis: turn goals/audience/value props into testable creative hypotheses.
• AI generation & iteration: produce stable, usable ad assets via prompt engineering, references/style control, inpainting/outpainting, and multi-shot consistency.
• Workflow & library: naming/versioning/tagging system to reduce rework and improve collaboration.
• Brand & compliance: ensure policy-safe assets (age gating, responsible messaging, no misleading claims).
• Ideation-to-execution: propose new formats and provide executable generation/editing plans.

Requirements

• Experience in AI-based creative production (ideally 1+ years); portfolio required.
• Proficient across mainstream AI toolchains (both image + video) and adapts fast:
• Image: Midjourney / Stable Diffusion / Adobe Firefly (2+ preferred)
• Video: Runway / Pika / Luma etc. (must have deliverable ad cuts)
• Strong prompting: decomposes briefs into controllable variables and can reproduce at scale.
• Editing proficiency in at least one of CapCut/Premiere/After Effects; image editing a plus.
• Understands performance creative mechanics (hook, pacing, density, CTA, placement and pitfalls).

Nice to have

• Performance creative experience and knows how to iterate from data.
• UGC shooting/editing or creator management; motion/3D/consistency workflows.

Portfolio Requirements

• 5-10 finished ad assets + 2–3 iteration stories (v1 → improved).
• Each case: channel, audience, creative angle, toolchain, key prompts (redacted ok).
• Performance metrics are a plus (ranges/relative ok; optional).

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How to Apply

Salary Package offer is very competitive for the top-tier candidates we are looking for.

If qualified, kindly send your CV with the position as the Subject to susan.wagereka@bangbet.co.ke before 9th March 2026.