Media Buyer Job Vendeur Afrique
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Job Description
Media Planning and Strategy:
- Develop and implement media plans that align with client objectives and overall advertising strategy.
- Identify target audiences and recommend optimal media channels for campaign success.
- Define, measure and evaluate relevant media KPIs
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Media Buying and Negotiation:
- Execute media buys across digital and traditional channels, negotiating favorable terms and maximizing budget efficiency.
- Build and maintain relationships with media vendors to secure the best rates and placements.
Campaign Optimization:
- Monitor and analyze campaign performance, making data-driven recommendations for optimization.
- Implement A/B testing strategies to refine targeting, creative, and other campaign elements.
Budget Management:
- Manage media budgets effectively, ensuring optimal allocation and ROI.
- Provide regular budget updates and forecasts to clients and internal stakeholders.
Reporting and Analysis:
- Generate comprehensive reports on campaign performance, highlighting key metrics and insights.
- Conduct post-campaign analysis to identify areas for improvement and success stories.
- Collaboration:
- Work closely with the creative team, account managers, and clients to ensure seamless execution of campaigns.
- Stay informed about industry trends, technologies, and best practices.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience 3 – 4 years working as a Media Buyer, with a strong focus on programmatic media buying.
- In-depth knowledge of programmatic advertising platforms, DSPs, SSPs, and ad exchanges.
- Proficiency in analysing data and interpreting performance metrics to optimize campaign strategies.
- Strong negotiation skills and the ability to build and maintain relationships with media vendors and partners.
- Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and campaign insights effectively.
- Detail-oriented with strong analytical and problem-solving abilities.
- Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
- Experience with ad tech tools and platforms such as Google Marketing Platform, The Trade Desk, DV360, etc., is a plus.
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How to Apply
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