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Position Summary
We are seeking a detail-oriented and proactive Marketing and Training developing and implementing marketing strategies while coordinating and delivering product and skills training to internal teams and external clients. He/she will be in charge of brand growth, customer engagement, and capacity building to support business development and overall company performance.
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Key Responsibilities
- Develop and execute marketing strategies to promote company products and services.
- Plan and manage digital marketing campaigns (social media, email marketing, website content, paid ads).
- Create marketing materials including brochures, presentations, product catalogues, and promotional content.
- Conduct market research to identify trends, customer needs, and competitor activities.
- Organize and coordinate promotional events, exhibitions, and product launches.
- Monitor campaign performance and prepare marketing reports with measurable KPIs.
- Collaborate with the sales team to align marketing strategies with revenue targets.
- Develop structured training programs for staff, distributors, and customers.
- Conduct product knowledge training and demonstrations.
- Prepare training materials, manuals, and presentations.
- Organize workshops, seminars, and onboarding sessions.
- Assess training effectiveness and provide improvement recommendations.
- Support field teams with technical product training where required.
Qualifications/ Requirements
- Bachelor’s degree or a Diploma in Marketing, Business Administration, Communications, or related field.
- 3 years’ experience in marketing, training, or a related role.
- Experience in digital marketing and campaign management is an added advantage.
- Prior experience in product training or corporate training is desirable.
- Excellent communication and presentation skills.
- Analytical skills with ability to interpret marketing data.
- Creative thinking and content development skills.
- Ability to work independently and collaboratively.
- High attention to detail and professionalism.
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How to Apply
Interested and qualified candidates should forward their CV to: careers@orchidhr.co.ke using the position as subject of email.
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