Marketing Manager Job Kenafric
Sales & Marketing Jobs, Kenafric Jobs.
We’re hiring a Marketing Manager to build and lead the internal marketing function at Kenafric Bakery — one of Kenya’s leading bakery brands with 33+ years in the industry.
This is a strategic and hands-on role responsible for driving brand growth across our bakery and confectionery portfolio, working closely with our outsourced marketing agency and cross-functional teams to deliver impactful campaigns and market execution.
Responsibilities
- Develop and execute the company’s marketing strategy aligned to business objectives
- Shape brand positioning across bakery and confectionery categories
- Lead campaign planning and execution across ATL, BTL, digital, and retail channels
- Coordinate and manage agency deliverables, timelines, and creative quality
- Maintain brand consistency across packaging, POS, and communications
- Drive consumer, market, and competitor insights to guide decisions
- Support trade and shopper marketing initiatives and in-store activations
- Monitor budgets, ROI, and marketing performance reporting
Qualifications
- Bachelor’s degree in Marketing, Business, or related field (MBA is a plus)
- 5–8 years’ FMCG marketing experience — ideally food/beverage
- Proven experience managing agencies and multi-channel campaigns
- Strong analytical, project management, and stakeholder-coordination skills
- A strategic thinker with strong execution discipline and a passion for brands
Why Join Us
You’ll play a pivotal role in shaping the future of an iconic Kenyan bakery brand, establishing a modern marketing function and leading high-impact growth initiatives.
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