Marketing Manager Job City Walk

Communication Jobs. City Walk Jobs

Communication Jobs. City Walk Jobs

The Marketing Manager is responsible for developing and executing marketing activities that will build enduring brand value across our 35-store network in Kenya and drive commercial growth. Grounded in consumer insight and brand truth, this role requires a professional who balances strategic brand building with tactical retail execution ensuring every customer touchpoint reinforces our brand while driving foot traffic and sales.

Key Responsibilities

Brand Strategy & Narrative Development

• Craft and steward the core brand story, ensuring it is translated into a consistent and compelling narrative across all marketing channels and customer touchpoints—from in-store materials and visual merchandising to digital campaigns.
• Maintain rigorous brand consistency across all 35 branches, adapting strategies to seasonal and market demands while preserving the brand’s core identity.

Integrated Marketing Campaign & Calendar Management

• Develop, implement, and manage a comprehensive, data-backed annual marketing calendar. This calendar will strategically balance long-term brand building initiatives with short-term, direct-response campaigns and community engagement, all aligned with key company goals (traffic, conversion, CAC, and ROI).

Local Market Activation & Branch Coordination

• Develop and execute integrated marketing campaigns that balance national brand consistency with branch-specific local targeting.
• Proactively identify and capitalize on local events, community activities, and regional opportunities to drive brand reach, engagement, and store footfall.
• Coordinate closely with branch managers to ensure all marketing initiatives are properly implemented and supported at the local level.

Performance Analysis & Market Intelligence

• Analyze sales data, track campaign performance against KPIs (e.g., brand recall, engagement, conversion, ROI), and conduct regular market visits to assess competitor activities and consumer preferences.
• Synthesize these data and insights to refine strategies, solve defined consumer problems, and report on the balance between brand-building and performance marketing effectiveness.

Brand Asset & Collateral Management

• Oversee the inventory and distribution of standardized in-store branded collateral to ensure all locations are properly equipped to execute marketing and visual merchandising directives.

How to Apply

Interested candidates should submit their Updated CV and cover letter to jobs@citywalk.co.ke. Kindly indicate “Marketing Manager” in the subject line. This is an urgent position, so interviews will be done on a rolling basis.