Marketing Coordinator Job

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Job Overview:

We are seeking an experienced and results-driven Marketing Coordinator to lead our marketing initiatives and drive brand growth. The successful candidate will be responsible for developing marketing strategies, managing campaigns & partnerships, and overseeing marketing activities to generate leads and increase revenue. The ideal candidate should have strong leadership, analytical, and creative skills, with experience in both digital and traditional marketing.

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Key Responsibilities:

Marketing Strategy

• Develop and implement comprehensive marketing strategies and campaigns
• Conduct market research and competitor analysis
• Identify new market opportunities and target audiences

Campaign Management:

• Plan, execute, and monitor multi-channel marketing campaigns
• Manage digital marketing channels including social media, SEO, email, and paid ads
• Coordinate product launches and promotional activities

Brand Management:

• Ensure consistent brand messaging across all marketing channels
• Manage brand positioning and company image in the market

Team Leadership:

• Lead and manage the marketing team and external agencies
• Collaborate with sales, product, and design teams.

Budget & Performance Management:

• Develop and manage the marketing budget
• Track marketing performance using KPIs and analytics
• Prepare regular performance reports for senior management

Required Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• 3–7 years of experience in marketing or a similar role
• Proven experience managing marketing campaigns and projects.
• Preferred Qualifications:

• Master’s degree in Marketing or MBA
• Experience with CRM systems and marketing automation tools
• Experience managing marketing teams

Required Skills:

• Digital marketing (SEO, SEM, social media, email marketing)
• Marketing analytics and performance tracking
• Strong communication and leadership skills
• Strategic thinking and problem-solving ability
• Project management skills
• Budget management

Key Performance Indicators (KPIs)

• Quality Lead generation and conversion rates
• Marketing ROI
• Brand awareness, engagement & partnerships.
• Customer acquisition cost
• Campaign performance metrics

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How to Apply

Share CVS to cvs@bridgetalentgroup.com