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Manager- BD & Marketing Job KFS
Sales Jobs. Kenya Forest Service (KFS) Jobs
Duties and Responsibilities
- Marketing and branding of the Service’ products and services
- Ensuring implementation of effective customer service mechanisms that are responsive to customer expectations
- Analyze sales/revenue reports and advise on necessary marketing changes
- Explore and develop potential commercial business opportunities available to the Service
- Determine appropriate pricing and marketing strategies that can optimize benefits for the Service
- Proactively originate new business activities through engaging existing and new clients.
- Proactively develop customer centric strategies for KFS’s new and potential clients based on their identified or projected needs.
- Review reports on competitors’ offerings to understand each target markets, identify gaps or opportunities and develop strategies to address emerging issues.
- Present regular reports on KFS forestry business status
- Ensure optimization of revenue generated from licenses and agreements
- Oversee activities for domestic, regional and international tourism markets
- Participate in tourism fairs
- Oversee establishment of linkages with tourism stakeholders
- Implement policies related to licenses and wayleaves
- Develop and review strategies related to ecotourism marketing
- Coordinate local and foreign investment in ecotourism
- Lead the introduction and rollout of new products / solutions to existing and new clients
- Develop and communicate a unique value proposition to identified clients.
- Initiate the identification of market niches based on KFS’s competitive advantage
- Undertake Feasibility studies, and develop business plans for potential customers.
- Review stalled and ailing projects and advice the KFS on how to rehabilitate them.
- Enhancement of business plans for KFS’s prospective clients.
- Developing turnaround plans for distressed clients applying for finance from the corporation.
- Offer client readiness support to bring a funding application to a bankable stage.
- Undertake business diagnosis to identify gaps and opportunities in governance, strategy and management of the business.
- Support businesses to undertake…
Person Specification
- Bachelor’s Degree in any of the following fields: Business, Finance, Commerce, Economics, Marketing or equivalent qualifications from a recognized institution;
- Master’s degree in relevant field from recognized field.
- At least ten (10) years relevant work experience three (3) of which should have been at a management level
- Management Course lasting not less than four (4) weeks from a recognized institution;
- Professional qualifications and membership to Chartered Institute of Marketers (CIM) or equivalent
- Proficiency in computer applications; and
How to Apply
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