Head Of Horeca Job
Key Responsibilities
- Develop and execute the overall HORECA sales strategy to achieve revenue, volume, and market share targets.
- Identify, acquire, and manage key HORECA accounts while strengthening relationships with existing hospitality partners.
- Lead, mentor, and motivate the HORECA sales team to deliver exceptional field performance.
- Negotiate commercial agreements and oversee the execution of trade promotions, discounts, and brand activations.
- Monitor competitor activities, market trends, and customer insights to identify new business growth opportunities.
- Collaborate closely with Marketing, Supply Chain, and Finance teams to ensure seamless execution of commercial plans.
- Prepare accurate sales forecasts, manage budgets, and compile periodic performance reports for senior management.
- Ensure optimal product availability, high brand visibility, and strong placement across all HORECA outlets.
Qualifications & Experience
- Bachelor’s degree in Sales and Marketing, Business Administration, or a closely related field.
- Minimum of 8 years of experience in FMCG or alcoholic beverages sales, with at least 3 years in a senior leadership role managing the HORECA channel. Deep, practical knowledge of the Kenyan beer market and the local HORECA landscape.
- Proven track record of delivering consistent sales growth and managing high-value key accounts.
- Exceptional leadership, commercial negotiation, and relationship management skills.
- Proficiency in Microsoft Office applications and standard CRM systems.
How to Apply
Send your cv to: jobs@peoplelink.co.ke with “Head Of Horeca” as the subject.
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