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Director, International Marketing Job Halcyon
Director, International Marketing
Key Responsibilities:
Strategy & Leadership
- Tailor and execute demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments.
- Partner with sales leadership in region to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources.
Brand & Campaign Management
- Maintain brand consistency while adapting messaging for local markets.
- Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels.
Cross-functional Collaboration
- Partner with corporate marketing, product marketing, BDRs, and sales to align programs and messaging
- Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly
Analytics & Optimization
- Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops.
- Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency.
- Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent.
- Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for your region
- Manage and optimize regional budgets for maximum ROI.
Key Success Metrics:
- Marketing sourced and influenced ARR
- Qualified pipeline generated (quality and quantity of SQLs/Opportunities)
- Marketing ROI
Skills:
- Experience in B2B enterprise software (cybersecurity is a plus).
- Experience executing high performing demand, field, digital and partner marketing programs.
- Startup or high-growth company background.
- Comfortable building programs and strategies from the ground up in a fast-paced environment.
Qualifications:
- 10+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company for an international market.
- Proven track record of owning pipeline targets and delivering measurable results.
- Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products).
- Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase).
- Strong analytical mindset and ability to connect marketing performance to revenue outcomes.
- Excellent communication, collaboration, and leadership skills.
How to Apply
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