Digital Performance Marketer Job ISA
Communication Jobs. International School of Advertising Jobs
Responsibilities:
- Performance Marketing & Campaign Management- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other relevant platforms; Drive high-quality traffic to course landing pages and improve enrolment conversion rates; Manage campaign budgets, bidding strategies, and performance forecasting
- Conversion Optimization & Funnel Management-Optimize learner acquisition funnels from awareness to enrolment; Collaborate with design and content teams to improve landing pages, creatives, and messaging; Conduct A/B testing on ads, creatives, copy, and landing page
- Data Analytics & Reporting- Track and analyze performance metrics including CAC, ROAS, CPA, CTR, and conversion rates; Build dashboards and performance reports to inform decision-making; Use insights to recommend and implement growth opportunities
- Audience Targeting & Retention- Develop and refine learner personas and audience segments; Implement retargeting strategies to reduce drop-off and increase enrolments; Support lifecycle marketing initiatives such as email and remarketing campaigns
- Collaboration & Continuous Improvement- Work closely with product, content, and academic teams to align campaigns with course launches and promotions; Stay updated on digital marketing trends, platform updates, and edtech best practices; Identify new channels and growth experiments to scale learner acquisition
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Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in digital performance marketing, preferably in edtech, e-learning, SaaS, or subscription-based business
- Proven experience managing paid media budgets and delivering measurable ROI
- Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Tag Manager, etc.)
- Experience with conversion rate optimization
- Data-driven mindset with strong analytical and problem-solving skills
- Excellent communication and stakeholder collaboration skills
- Experience marketing online courses, certifications, or digital products Familiarity with CRM, like Zoho, marketing automation, or LMS platforms Knowledge of SEO and organic growth strategies Experience working in a fast-growth or startup environment
- Experience working in a fast-growth or startup environment
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How to Apply
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