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Digital Media Buyer Job
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Key Responsibilities
- Plan and execute paid digital campaigns across Meta, Google, YouTube, TikTok, and programmatic platforms.
- Translate campaign objectives into clear media strategies, budgets, and flighting plans.
- Set up, manage, and optimize campaigns for reach, traffic, leads, and conversions.
- Monitor campaign performance daily and optimize bids, audiences, creatives, and formats.
- Manage media budgets and pacing to avoid over- or under-spend.
- Implement and manage tracking using pixels, events, and conversion APIs.
- Collaborate closely with creative teams to brief, test, rotate, and optimize ad assets.
- Conduct A/B testing across audiences, creatives, formats, and placements.
- Prepare weekly performance updates and monthly reports.
- Deliver actionable insights, learnings, and clear optimisation recommendations.
- Ensure brand safety, platform policy compliance, and account hygiene.
Key Performance Indicators (KPIs)
- ROAS, CPA, CPC, CPM
- Conversion volume and quality
- Budget utilization accuracy
- Campaign delivery against timelines
- Reporting accuracy and insight quality
Required Skills & Experience
- 2–4 years of hands-on experience in digital media buying.
- Strong experience with Meta Ads Manager and Google Ads.
- Solid understanding of audience targeting, funnels, and attribution.
- Strong analytical, optimization, and reporting skills.
- Experience managing monthly media budgets of KES 500,000+
- Comfortable working with data, dashboards, and spreadsheets.
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How to Apply
Interested candidates are invited to submit their CV and cover letter to careers@morsanhr.co.ke with the subject line: Digital Media Buyer Analyst, Application deadline: Thursday, 5th February 2026
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