Digital Marketing & SEO Specialist Job Bruntwork
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Job Overview:
You’ll drive digital growth for a healthcare practice by creating compelling online experiences that connect with patients in their local market. This role puts you at the center of their expansion strategy, where your marketing expertise directly impacts patient acquisition and practice growth. You’ll have the creative freedom to implement cutting-edge SEO strategies while working with established healthcare marketing frameworks.
Responsibilities:
- Create and optimize landing pages on WordPress website targeting local service areas
- Implement comprehensive SEO strategies to improve organic search rankings and patient discovery
- Manage and optimize Google Ads campaigns for maximum ROI and patient acquisition
- Develop and execute social media marketing strategies across multiple platforms
- Monitor website performance metrics and provide actionable insights for continuous improvement
- Ensure all marketing efforts comply with healthcare industry regulations and best practices
- Collaborate on content strategy that resonates with local patient demographics
- Track and report on key performance indicators including traffic, conversions, and patient inquiries
Requirements:
- Proven experience with WordPress website development and management
- Strong knowledge of SEO best practices and implementation
- Experience managing online advertising campaigns
- Social media marketing expertise
- Understanding of healthcare marketing compliance preferred
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