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Digital Marketing (Automotive Spare Parts) Job Peoplelink Consultants
Marketing Jobs, Peoplelink Consultants Jobs.
Responsibilities
- Create and implement digital marketing campaigns to promote automotive spare parts.
- Manage and grow social media platforms including Facebook, Instagram, TikTok, LinkedIn, and WhatsApp Business.
- Design creative content tailored to the automotive market (videos, car tips, how-tos, product features).
- Develop and manage SEO/SEM strategies to increase online visibility and web traffic.
- Run and optimize paid ad campaigns (Google Ads, Meta Ads, etc.).
- Manage online marketplaces and digital storefronts (Jumia, Konga, Shopify, WooCommerce, etc.).
- Monitor and respond to online customer inquiries, reviews, and complaints in a timely manner.
- Track marketing analytics and ROI metrics, adjusting strategies for continuous improvement.
Requirement
- Bachelor’s degree or Diploma in Marketing, Digital Communications, or a related field.
- Minimum of 3 years of hands-on digital marketing experience.
- Must present verifiable social media handles previously managed, showing performance outcomes (growth, engagement, lead generation).
- Understanding of the automotive aftermarket industry is an added advantage.
- Knowledge of B2B and B2C digital selling techniques.
- Proficient in analytics tools such as Google Analytics, Meta Insights, and CRM dashboards.
- Excellent communication and storytelling skills.
- Must be a self-starter with a strong digital mindset and technical know-how
- Knowledge of e-commerce management and logistics integration.
- Basic photo and video editing skills (CapCut, Canva, AdobePremiere).
- Experience with influencer collaborations and affiliate marketing strategies.
How to Apply
Send your cv to: hrsupport@peoplelink.co.ke, cc’ outsourcingsupport@peoplelink.co.ke with job titile as the subject.
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