Content Creator & Social Media Specialist Job Tropical Heat

Communication Jobs, Tropical Heat Group Jobs.

Tropical Heat is one of East Africa’s leading FMCG manufacturers, building bold and loved brands across spices and snacks. We are looking for a high-energy, creative and data-driven Content & Social Media Specialist to lead our digital storytelling and grow our online community.

This role is for a true digital native – someone who understands how to stop the scroll, build engagement and turn followers into loyal brand advocates.

Role Overview

The Content & Social Media Specialist will own the end-to-end execution of our social media presence – from strategy and content creation to community management and performance reporting. You will work closely with Marketing and Design teams to ensure our brands show up consistently, creatively and authentically across platforms.

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Key Responsibilities

• Develop and execute a structured social media calendar aligned with brand and marketing objectives
• Identify trends early and translate them into relevant, brand-aligned content
• Script, film and edit short-form video content – Reels, TikToks, Shorts and digital ads
• Create engaging lifestyle photography and behind-the-scenes brand content
• Write sharp, engaging and on-brand captions and digital copy
• Manage community engagement – responding to comments and messages with professionalism and authenticity
• Track performance metrics and prepare weekly and monthly reports using Google Workspace
• Use AI tools for copy ideation, trend analysis and content efficiency
• Collaborate with Marketing, Sales and Innovation teams on product launches and campaigns

Qualifications and Experience

• 3+ years of experience in social media management or digital content creation, ideally within FMCG or lifestyle brands
• Strong understanding of Instagram, TikTok, Facebook, LinkedIn and X algorithms
• Confident using mobile editing tools such as CapCut
• Experience with Google Workspace – Docs, Sheets, Slides and Drive
• Familiarity with AI tools for content creation and brainstorming
• Demonstrable portfolio of accounts managed or content created

Personal Attributes

• Authentic communicator with strong storytelling ability
• High energy and enthusiasm for building brands
• Relentless attention to detail in every post and caption
• Ownership mindset with accountability for digital performance
• Strong collaboration skills while maintaining individual responsibility
• Confident presenting ideas and performance insights internally

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How to Apply

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