Commercial Excellence Job Bayer
Sales & Marketing Jobs, Bayer Jobs.
Role purpose
- This role supports both Seed and CP business across Africa, with focus on seed in the SHF segments.
- To strengthen sales execution discipline and commercial performance across Customer Facing Units (CFUs) by defining, embedding, and sustaining how the organization executes in a fully demand-led model.
- This role focuses on execution quality, prioritisation, and performance routines, not on demand creation or portfolio strategy.
Key responsibilities and tasks
Sales Execution Discipline
- Define and embed clear execution standards across CFUs (prioritisation, call discipline, coverage models, execution cadence)
- Strengthen execution rigor in distributor, territory, and channel management
- Ensure consistency in execution practices while allowing for market-level adaptation
Distributor & Channel Performance
- Drive distributor segmentation and prioritisation in partnership with Go-to-Market and Commercial Insights
- Establish performance expectations for priority distributors
- Support CFUs in improving sell-out execution and distributor effectiveness
Performance Routines & Governance
- Design and embed effective commercial routines (monthly performance reviews, execution check-ins)
- Partner with Commercial Insights to ensure reviews are data-led and action-oriented
- Identify execution gaps early and support corrective actions
Capability & Ways of Working
- Build execution capability through playbooks, tools, and coaching
- Support the shift from activity-based selling to priority- and outcome-based execution
- Reinforce a performance culture grounded in focus, accountability, and follow-through.
- Leraging on AI in strengthening sales and commercial performance across the team.
Key Working Relations
- Part of the Commercial Operations execution sub-squad
- Works day-to-day with Go-to-Market and Commercial Insights & Performance
- Partners closely with CFU sales teams and leaders
- Interfaces with Value Proposition teams where execution alignment is required
Experience, Skills and Qualifications
- 6–10 years’ experience in sales execution, commercial excellence, or sales operations
- Strong understanding of distributor-based go-to-market models
- Experience driving execution discipline in emerging or transforming markets
- Practical, field-oriented, and comfortable influence without authority
- Masters/ Degree in business, marketing, or related field.
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