Cluster Digital Marketing Manager Job Hyatt Regency

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Sales & Marketing Jobs, Hyatt Regency Jobs.

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Key Responsibilities

  • Digital Strategy & Leadership
  • Develop and execute a comprehensive digital marketing roadmap tailored to luxury guest expectations.
  • Drive omni-channel strategies to increase brand visibility, direct bookings, and ancillary revenue (spa, dining, events).
  • Partner with sales, revenue, and guest experience teams to align digital marketing with overall commercial goals.
  • Mentor and support junior team members, fostering a high-performance culture.
  • Performance Marketing
  • Manage multi-channel campaigns across PPC, paid social, programmatic, video, OTT/CTV, and display advertising in alignment with identified preferred agencies.
  • Optimize campaigns to meet KPIs including ROI, ROAS, CPC/CPA, and revenue contribution.
  • Develop re-targeting and lookalike audience strategies to maximize guest acquisition.
  • SEO, Content & Reputation Management
  • Lead SEO and local SEO strategies (on-site and off-site) to drive organic visibility.
  • Oversee development of engaging content, including short-form video, influencer collaborations, and user-generated content.
  • Monitor and manage online reputation across Google reviews, TripAdvisor, and social listening platforms.
  • Analytics & Optimization
  • Own digital performance reporting using Adobe Analytics (Omniture), Google Analytics 4 (GA4), and data visualization tools (Tableau, Looker Studio, Power BI).
  • Conduct A/B testing, CRO (conversion rate optimization), and funnel analysis to maximize conversions.
  • Translate insights into actionable recommendations for continuous improvement.
  • Agency & Vendor Management
  • Oversee digital agencies and vendor partnerships, ensuring delivery against goals and alignment with brand standards.
  • Negotiate contracts, manage budgets, and measure partner performance.

Qualifications

Qualifications & Experience

  • Bachelor’s degree in Marketing, Digital Media, Business, or related field; Master’s degree preferred.
  • 6–8+ years of digital marketing experience, ideally in luxury hospitality, travel, or lifestyle brands.
  • Proven track record of managing multi-million-dollar digital budgets and delivering measurable ROI.
  • Expertise in tracking and analytics platforms, paid media platforms (Google Ads, Meta, TikTok, LinkedIn), and CRM/automation tools.
  • Strong understanding of SEO, social media strategy, influencer marketing, and reputation management.
  • Exceptional project management, leadership, and communication skills.

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How to Apply

Click here to apply

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