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Key Responsibilities
Category Strategy & Planning
- Develop and execute the annual marketing plan for the Food & Snacks portfolio, aligned to growth and profitability targets.
- Identify consumer and channel opportunities across subcategories (noodles, cereals, snacks) to drive penetration and frequency.
- Translate consumer insights and category trends (nutrition, convenience, youth snacking, affordability) into actionable marketing initiatives.
Brand Management & Communication
- Lead brand positioning, communication, and innovation storytelling for brands such as Noodies, Shapies,
- Fillows, Elbbin & Nibble (and other emerging products).
- Build and execute 360° marketing campaigns (ATL, digital, in-store) that drive awareness, trial, and loyalty.
- Ensure cohesive messaging across packaging, advertising, and promotions to strengthen BIDCO’s brand identity.
Trade & Channel Activation
- Design and implement trade marketing and in-store activation plans in collaboration with the Sales and RTM teams.
- Partner with distributors and key accounts to strengthen visibility and availability across channels — GT, MT, and HoReCa.
- Measure activation ROI and continuously optimize trade spend effectiveness.
Innovation & Portfolio Development
- Support innovation projects — from concept development and packaging design to launch execution.
- Work with R&D, Supply Chain, and Sales to ensure launches are commercially viable and meet consumer needs.
- Lead post-launch reviews and performance tracking to refine the innovation pipeline.
Data & Performance Management
- Track category performance (brand health, volume, share, and profitability) using dashboards and external data.
- Use insights to guide pricing, portfolio prioritization, and marketing investment.
- Prepare quarterly category reviews and business updates for leadership.
Education:
- Bachelor’s degree in Marketing, Business Administration, or related field. CIM or MBA preferred.
Experience:
- 5–8 years in FMCG marketing, with at least 3 years in food, snacks, or similar category management roles.
- Proven experience managing brands targeting youth, family, and mass-market segments.
- Strong understanding of both traditional and modern trade in Kenya and East Africa.
- Analytical thinker with creative problem-solving and execution discipline.
- Experience managing agencies, budgets, and promotional programs
Preferred:
- Experience with NPD, flavor innovation, and packaging design for food/snack brands.
- Exposure to digital and influencer marketing campaigns.
- Familiarity with SAP (S4HANA), BI dashboards, or marketing analytics tools.
How to Apply
Share CVS to cvs@bridgetalentgroup.com
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