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Business Development Manager Job Safal Group

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Market & Business Development

  • Identify, evaluate, and open new market segments for existing and new MRM products, including value-sales and solution-based offerings.
  • Drive go-to-market strategies for new products, applications, and customer segments.
  • Develop structured market entry plans for institutional, affordable housing, and organized group markets.
  • Manage sales and promote the company through the e-commerce platform.
  • Develop new geographical markets through managing and deploying the mobile showroom in effective and efficient manner.

Value Sales Growth

  • Own and drive value sales growth, focusing on higher-margin products, bundled solutions, and specification-led opportunities.
  • Work closely with the core sales teams to convert identified opportunities into sustainable revenue streams.
  • Track and report value-segment performance, pipeline health, and conversion metrics.

Architects & Construction Influencers Engagement

  • Build strong relationships with architects, consultants, quantity surveyors, engineers, and developers.
  • Drive product specification and early-stage influence in projects and developments.
  • Organize and support CPD sessions, technical presentations, and specification forums in collaboration with Marketing and Sales teams.

Institutional & Partnership Development

  • Establish and manage partnerships with:
    • SACCOs and cooperative societies
    • Financial institutions and housing finance partners
    • NGOs and donor-funded housing programs
    • Parastatals, county governments, and large institutions
  • Develop commercial frameworks and collaboration models that enable scalable adoption of MRM products.
  • Work with internal stakeholders to ensure partnership models are operationally viable and compliant.

Market Intelligence & Strategy

  • Gather and analyze market intelligence, competitor activity, and emerging construction trends.
  • Provide structured feedback to leadership on new opportunities, risks, and strategic priorities.
  • Support leadership in shaping long-term value growth strategy.

Qualifications

  • Minimum: Bachelor’s degree in Civil Engineering, Construction Management, or any related field
  • Added Advantage: Postgraduate qualification in Sales, Marketing, or Strategy

Experience

  • Total Experience: 10–12 years
  • Relevant Experience: 4–6 years in business development, strategic sales, or market development roles
  • Industry Exposure: Building materials, construction, real estate, infrastructure, or related sectors
  • Strategic thinking and market development capability
  • Strong stakeholder and influencer management skills
  • Commercial acumen and value-selling orientation
  • Partnership development and negotiation skills
  • An analytical, structured, and data-driven approach
  • Excellent communication and presentation skills
  • Entrepreneurial and opportunity-driven mindset
  • Results-oriented with a long-term strategic view
  • High integrity and professional credibility
  • Self-motivated, resilient, and proactive
  • Comfortable operating with ambiguity and building from scratch

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