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Brand Manager Job Brites Management
Brand Manager Job. Communication Jobs in Kenya
Duties and Responsibilities
Brand Strategy & Development
- Develop and implement comprehensive brand strategies aligned with the company’s overall business objectives.
- Conduct competitive analysis and consumer research to identify trends, opportunities, and threats.
- Oversee brand positioning, messaging, and visual identity consistency across all touchpoints.
- Manage end-to-end lifecycle of brand initiatives from ideation to post-campaign evaluation.
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Marketing Campaign Management
- Plan, execute, and monitor 360-degree marketing campaigns (digital, print, outdoor, BTL/ATL).
- Collaborate with media agencies to optimize media planning and buying.
- Track campaign KPIs and prepare performance reports to inform strategic decisions.
Product & Market Research
- Lead market research and customer feedback initiatives to support brand positioning and product innovation.
- Analyze and interpret market data to identify growth opportunities.
- Write and present case studies and detailed market research reports to internal stakeholders.
Cross-Functional Collaboration
- Work closely with Sales, R&D, and Production teams to ensure brand consistency and product alignment with market needs.
- Support the sales team with marketing tools, brand messaging, and promotional strategies.
Brand Communication & PR
- Coordinate PR activities, press releases, influencer engagement, and media outreach.
- Ensure effective storytelling and consistent messaging in all brand communications.
Budget Management
- Develop and manage the brand marketing budget.
- Ensure all initiatives are cost-effective and deliver strong ROI.
Qualifications and Experience
- MBA in Marketing, Strategic Management, or a related discipline
- Bachelor’s degree in marketing, Business, Communication, or a related field
- Minimum 5 years’ experience in brand management within a dairy or FMCG company
- Professional certification in Marketing (e.g., Chartered Institute of Marketing – CIM) is mandatory
- Proven experience in leading brand initiatives and launching successful marketing campaigns
- Strong understanding of consumer behavior, media planning, and brand performance metrics
- Demonstrated ability to write case studies, analyze data, and present actionable insights
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How to Apply
🚨 Before You Apply for This Job… Is Your CV Ready For The Competition?
This job will attract 1000+ applicants. Sadly, many qualified professionals miss out on interviews — not because they lack experience, but because their CV does not clearly demonstrate why they qualify for this specific job.
You may be qualified. But if your CV is too generic, outdated, or not aligned to the job requirements, you’ll not be shortlisted.
Using the same CV for every application also rarely works.
And while many candidates are now using AI to rewrite their CVs, polished wording alone does not guarantee interviews.
AI can write your CV. We know what gets shortlisted.
🎯 Want to improve your chances of getting shortlisted for THIS job?
Email your CV today to cvwriting@corporatestaffing.co.ke
Subject: CV Review & Upgrade
Our recruiters will review your CV and show you how to position your experience better for the job you are targeting. Learn more about our CV upgrade service here.

