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Brand Manager -Beauty Hair Job PZ Cussons
Key Responsibilities.
- Implement brand strategy to grow and sustain brand performance and profitability.
- Monitor, control, and report brand performance through brands health indicators (Net Net Sales, Gross Margin, Marketing Contribution) and key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls
- Support the management of the New Product Development process for the brand in the Commercial Business Unit.
- Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.
- Support the development & execution of approved brand Media & Consumer plan within guidelines.
- Understand & apply relevant external environment factors including consumer insights, competitor activity and other Commercial Business Unit activity (networks).
- Support Product Life Cycle Management including demand forecasting and minimising residuals.
- Effective execution of Trade Marketing plans Participate actively in company-wide initiatives as required – e.g. Margin Improvement
Qualifications Experience
- Bachelor’s degree
- 7 years demonstrated experience in Brand Management
- Professional Qualification in Marketing is essential
- IT savvy including the use of MS Office Suite of Applications.
Capabilities/Technical Skills
- Integrated Marketing Communication
Category & Brand Strategy
- Brand propositions
- Strategy
- Insight generation
- Competition Analysis
Profit & Growth
- Commercial Delivery
Innovation
- NPD
Brand Activation
How to Apply
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