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BD & Marketing Officer Job Ciala Hospital
Sales & Marketing Jobs. Ciala Hospital Jobs
Qualifications
Applicants must meet the following requirements:
- Diploma or Degree in Sales & Marketing, Business Administration, Communication, or any other relevant business-related field
- Minimum of three (3) years’ experience in a similar role within a busy Level 4 hospital or healthcare institution
- Strong knowledge of Kisumu and surrounding regions, including community networks and corporate landscape
- Proven ability in healthcare marketing, patient acquisition, and business development
- Strong understanding of hospital services positioning and competitive healthcare marketing strategies
- Excellent communication, negotiation, and stakeholder engagement skills
- Ability to develop and execute effective marketing and outreach campaigns
- Experience in managing partnerships with corporates, insurers, NGOs, and community groups will be an added advantage
- Proficiency in digital marketing and social media engagement will be an added advantage
- High level of professionalism, creativity, and result-oriented mindset
- Ability to work independently and deliver measurable growth outcomes
Key Responsibilities
The successful candidate will be expected to:
- Develop and implement business development and marketing strategies to drive patient volume growth
- Build and maintain strong relationships with corporates, insurers, referral partners, and community stakeholders
- Promote hospital services including outpatient, inpatient, maternity, theatre, diagnostics, and specialized clinics
- Conduct market research and competitor analysis to identify growth opportunities
- Plan and execute outreach programs, health campaigns, and community engagement activities
- Strengthen hospital brand visibility across Kisumu and surrounding regions
- Manage hospital marketing communications, including digital platforms and promotional materials
- Support patient acquisition initiatives and conversion of leads into service utilization
- Track, analyze, and report on marketing performance and business development outcomes
- Collaborate with internal departments to align service delivery with market needs
How to Apply
Interested and qualified candidates should forward their CV to: careers@cialahospital.com using the position as subject of email.
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