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Assistant Manager, Brand Management Job Koko Networks
Assistant Manager, Brand Management Job. Media Jobs In Kenya
Your Role
You will contribute to both strategic planning and hands-on execution, ensuring that initiatives are effectively implemented. Your responsibilities will include assisting the Brand Management Manager, with a key emphasis on but not limited to, Digital, Above-the-Line (ATL), and Below-the-Line (BTL) Marketing activities, along with handling various day-to-day administrative and operational duties.
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What You Will Do
Planning & Production: Design to Win
- Support the development and production of marketing campaigns for ATL, Digital & BTL activities.
- Support the Manager in budgeting, resource allocation, and timelines for campaigns.
- Work with creative teams to develop compelling content and branding materials.
- Ensure all branding materials adhere to brand guidelines and quality standards.
- Coordinate with creative and production teams to ensure timely delivery of marketing assets.
Execution: Bring Marketing Plans to Life
- Manage the execution & implementation of Digital, ATL, and BTL marketing campaigns ensuring consistency across selected channels
- Liaise with media & creative agencies to ensure seamless execution.
- Ensure campaigns are delivered on time and in full, within budget & meet brand standards.
- Assist in organising and managing promotional events, activations with Channel Marketing.
- Monitor campaign execution addresses any operational challenges.
Tracking: Data into Actionable Insights
- Ensure timely delivery of marketing initiatives by managing timelines, budgets, and agency relationships.
- Track and analyze the performance of marketing campaigns, using key performance indicators (KPIs) to measure effectiveness.
- Prepare regular reports showing key trends ,insights and progress vs campaign metrics such as reach ,ROI ,fuel sales & engagement.
- Prepare post-campaign evaluations assessing success vs objectives set & provide actionable recommendations.
- Maintain a knowledge hub of campaign performance & closeout reports for future reference and strategy refinement.
Collaboration
- Collaborate & Engage with internal partners to ensure alignment and execution of all planned initiatives.
- Collaborate & Engage with external partners, including creative agencies, media planners
- Work closely with marketing managers and leadership team.
Stewardship
- Assist in the management of marketing campaign budgets, tracking expenses & ensure adherence to cost control guidelines.
What You Will Bring
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 4-5 years of experience in either FMCG ,experiential marketing & research.
- Strong execution experience ,project management, attention to detail & ability to coordinate with teams.
- Advanced analytical skills to interpret data and generate actionable insights.
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How to Apply
Click Here To Apply
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