By Ruoro Kairu
The job market is constantly changing and advancing. Skills that were relevant a few years ago may not be as relevant today. From this, you can pick some skills that are integral today but may not be important in the future.
There are also skills whose importance will continually grow in the foreseeable future. One of these skills is digital marketing.
Traditionally, marketing would be carried out through brochures, billboards, newspapers, magazines, and other avenues. However, most organizations realized this is not the most effective approach to marketing.
Take billboards, for example; when you put a billboard on Mombasa Road, the only people who’ll see it are those who use the route. While this is effective to an extent, not everyone using the route is a potential customer.
This is where digital marketing was able to move ahead as a prominent form of marketing. Through various forms of digital marketing, you can easily target a potential customer, regardless of their physical location.
Why learn digital marketing?
Various institutes offer short skills to help you grow your career. However, before deciding to learn a new skill, first, evaluate how marketable it is. In essence, you want to understand if employers are looking to hire professionals who possess the skill.
Digital marketing has been termed as an in-demand skill. What this means is employers are actively looking for professionals who’ve mastered the skill. Therefore, when you have digital marketing skills, you’re more likely to get great a job or advance your career.
Here are some of the benefits of investing in learning digital marketing;
1. Increased career opportunities
With most professionals, you can only work in some sectors. Take doctors, for example, there are limited sectors where a doctor can use their medical expertise.
As a digital marketer, you can easily work in almost every sector in the job market.
Every business is looking to expand its market share by marketing their products and services. A key way to achieve this is through digital marketing.
Having digital marketing expertise will increase the number of career opportunities you can plugin.
2. Competitive pay in the job market
When the number of professionals in a particular field is high, the demand for that profession goes low. For digital marketing, it is relevantly an emerging skill and employers are actively looking for professionals who can effectively market the company’s brand.
This increased demand for digital marketers translates to higher remuneration.
With digital marketing skills, you can easily negotiate your salary.
3. Launch your career
When you join the job market, you soon realize professionals are looking for the same jobs you’re targeting.
The skills you possess are what set you apart from the crowd of professionals applying for the jobs you’re after.
Take a start-up, for example; when beginning a business, companies are looking for professionals who can handle more than one roles. With digital marketing skills, you’re more employable than a professional who’s only knowledge is their area of expertise.
The benefits of digital marketing skills are clear –both for today’s job market and in the future. Invest in yourself by learning this important skill.
Join the upcoming Digital Marketing Training and enjoy the benefits above.