By Ruoro Kairu
Every profession has skills that will help you propel to the top of your career. In sales, there are key practical and soft skills that every salesperson should focus on.
Agnes is a sales professional. She works for an organization that deals with electronics. She joined the company five months ago, and while she has met her targets, she feels there’s still more she can do. Agnes wanted to know what skills would help her not only perform better but also help her grow her career.
To answer this question, I spoke to Lucy, a Sales Trainer from Corporate Staffing Services. Here are some of the key skills she recommends you need to succeed as a sales professional.
1. Oral communication
While making a sale, you often have to interact with the customer at one point or another. This interaction is key to making a sale. As a result, you should improve your effective communication skills –more specifically, your oral communication.
When talking with a prospective customer, your confidence level will greatly affect your success. Learn how to communicate effectively by practicing with colleagues in practical situations. Alternatively, you can enroll for the Speak With Confidence Training to build on your communication and presentation skills.
2. Digital Marketing & Social Media skills
A few years back, one of the successful methods to make a sale involved moving door-to-door. However, with the advancement in technology and widespread use of the internet, you can reach more customers through digital platforms.
Digital marketing will help you craft a message that reaches the intended audience and lead them to buy your product or service.
Digital marketing also helps you keep track of your customer’s needs and the effectiveness of your message. Learning digital marketing will help you improve when you’re making a sale.
3. Time management
Time management is key to succeeding in any profession. However, in sales, time management is integral to your success.
For example, when you’re prospecting customers, you can’t decide to go and try selling to everyone, you have to decide who is most likely to buy your product, and start with them. If you spend your time trying to make a sale to everybody, you’ll have wasted time and energy, and you may not have achieved your objectives.
In summary, have a look at the salespeople who have succeeded in their careers. You’ll notice they use these skills to help them improve.
Are you looking to improve your selling skills and grow as a sales professional? Enroll in the upcoming Sales Training Academy.