By Ruoro Kairu
Marketing is a core function in most companies. Regardless of the type of business you’re in, you’re looking to either grow or sustain your hold of the market share. That is why top companies still advertise their products and services.
With the spread and evolution of the internet, marketing has changed over the years. Today, one of the common marketing strategies is digital marketing.
What is digital marketing and how does it differ from traditional marketing?
Digital marketing is the combination of various marketing efforts a company uses through digital platforms in a bid to connect with potential and existing customers. Traditional marketing opts for platforms such as billboards, brochures, business cards, magazines, and so on.
Another difference is traditional marketing focus on selling your products and services to the customer. On the other end, digital marketing focuses on providing value to potential customers.
While traditional marketing has been –and still is, effective, digital marketing has taken over as it offers a direct connection with the consumer. For example, take the case of a newspaper; most papers are printed for a specific region. If you have a product you’d want to market across different countries, you have to advertise on a number of newspapers in the respective countries. However, with digital marketing, you can easily reach consumers in different regions.
The demand for digital marketers in today’s job market is on the rise, and statistics show the demand will only increase in the near future.
Who can become a digital marketer?
If you’re a marketer or hold a marketing role in your organization, you can grow your efficiency at work by improving your digital marketing skills.
If you’re a fresh graduate, you can learn digital marketing and be ahead of other professionals as it is a skill most companies are on the look for.
If you’re an entrepreneur, you can also learn digital marketing and learn how to reach your consumers, increase sales and grow your business.
Essentially, anyone with a passion for digital marketing and is looking to advance their career or boost their business can become a digital marketer.
What specific skills does a digital marketer need?
1. Search Engine Optimization
The internet is full of data, which increases every moment. While you can reach your consumer on digital platforms, you need to work your way past everything else demanding their attention.
Search Engine Optimization (SEO) helps you identify what your existing and potential customers are looking for. Once you have this information, it’s easier for you to reach the consumer -by appealing to their interest.
2. Social Media Management
Social media platforms form a great part of digital marketing. Some of the popular social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest have billions of users. These users are a potential market for your products.
Each social media platform operates differently. For example, Twitter is more fast-paced, with tweets flooding the platform every moment. LinkedIn, on the other hand, has a slower, more professional appeal.
Learning how to manage different social media platforms will help you effectively market your services.
3. Content Marketing
Content, as they say, is king.
In digital marketing, the content you opt for matters a lot. For example, if you’re looking to demonstrate how your product works, you may opt for a video. On the other hand, if you want to explain the benefits or features of your services, you can go for an article.
The type of content you produce should be guided by your consumer needs. With effective digital marketing skills, you’ll be able to select the right content for your product and service.
4. Data Analysis
Like any other form of marketing, digital marketing is driven by numbers and data. Any digital marketer needs to learn how to interpret this data and understand how it can benefit them.
With proper data, you’re able to measure how effective a campaign was. You can track a customer as they move through the conversion funnel. This is a major advantage of digital marketing. When you look at traditional marketing, such as a newspaper advertisement, it’s nearly impossible to know how many people saw the advertisement, or the reaction they had.
Digital marketing is a powerful skill in today’s job market. With digital marketing skills, you can work in any sector. As an entrepreneur, you can effectively grow your brand and increase your market share.
Gain effective digital marketing skills by enrolling in the upcoming Digital Marketing Course.