Social Media & Content Manager Job Healthy U

Communication Jobs. Healthy U Jobs

Role Overview

The Healthy U Social Media Manager will be responsible for developing and executing a dynamic social media strategy that increases brand awareness, drives engagement, builds community, and supports sales across all digital channels. The ideal candidate is passionate about health and wellness, up-to-date with the latest trends, and skilled at turning brand stories into engaging content.

Key Responsibilities

Strategy & Planning

• Develop and implement a comprehensive social media strategy aligned with the company’s brand identity, marketing goals, and seasonal campaigns.
• Plan and manage a monthly content calendar across platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Create simple graphic assets, animations and motion graphics for social media campaigns.
• Develop reactive content around trends, cultural moments and wellness conversations that are relevant to the Healthy U audience.
• Attend store openings, events, activations, supplier visits and community initiatives to capture real-time content.
• Produce content featuring products, customers, influencers, nutritionists and internal team members.
• Take ownership of content production from concept through to final publication, ensuring all content is aligned with brand guidelines.
• Work closely with the wider marketing and operational teams to align social content with campaigns, events, product launches, and promotions.

Content Creation & Management

• Create and produce engaging, on-brand content directly, while also managing external creators, photographers, videographers and influencers where required.
• Write captivating captions that are authentic and informative, blending health tips, product highlights, and lifestyle content.
• Lead content shoots and coordinate larger-scale productions, while personally capturing day-to-day content for social media channels. Manage user-generated content (UGC) and influencer partnerships, ensuring seamless collaboration and amplification.

Community Engagement

• Build and nurture an active online community by responding to comments, messages, and mentions in a timely, friendly, and professional manner. You will work with a team of customer representatives that answer all technical/medical questions but your role is to build the wider community elements.
• Initiate conversations, polls, challenges, and Q&A sessions to boost engagement and encourage two-way dialogue.
• Identify and engage with relevant influencers, wellness advocates, and brand ambassadors to expand reach.
• Attend HU organised or sponsored events, showcasing our community reach.

Monitoring, Reporting & Optimisation

• Track and analyse social media performance metrics (engagement, reach, follower growth, click-through rates, conversions, etc.) and create monthly performance reports.
• Use data insights to refine content strategy, experiment with new formats, and optimize campaigns for better performance.
• Stay up-to-date with social media trends, platform updates, and emerging best practices, applying fresh ideas to keep the company at the forefront of digital marketing.

Campaigns & Activations

• Support digital campaigns for key brand events like marathon sponsorships, product launches, in-store activations, and seasonal promotions.
• Collaborate with graphic designers, photographers, videographers, and external partners to deliver high-quality, cohesive content.

Qualifications

• Demonstrable experience creating high-performing organic social content.
• Strong portfolio showcasing photography, videography, video editing and social-first storytelling.
• Experience creating content that achieves measurable engagement, reach and community growth.
• Ability to work confidently both behind and in front of the camera.
• Experience producing content for retail, wellness, lifestyle, fitness or consumer brands preferred. Hands-on experience with content creation tools (Canva, CapCut, Adobe Suite, etc.) and social media management tools (Meta Business Suite, Hootsuite, Later, etc.).
• Excellent copywriting skills with a knack for making health and wellness content engaging and accessible.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Passionate about health, fitness, nutrition, and wellness trends — a genuine interest in the company’s mission is a big plus.

Key Competencies

• Strong videography, photography and editing skills.
• Advanced understanding of Instagram Reels, TikTok and short-form video trends.
• Excellent copywriting and storytelling abilities.
• Ability to identify and react quickly to emerging trends and cultural moments.
• Comfortable appearing on camera and directing others during content creation.
• Skilled in content planning, production and post-production workflows.
• Strong understanding of audience behaviour and platform algorithms.
• Highly organised and capable of managing multiple content streams simultaneously.
• Strong attention to detail and brand consistency.
• Results-driven with a passion for testing, learning and improving performance.

How to Apply

If you’re passionate about health and wellness, a pro at creating scroll-stopping content, and excited to help grow the company;s community, we’d love to hear from you. Send your CV, cover letter and portfolio of work to amiewillenberg@healthy-u2000.com

Deadline for applications is Friday 12th June 2026.