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Senior Manager, Youth Banking Job KCB Bank.
Banking Jobs, KCB Bank Jobs.
Key Responsibilities
- The role focuses on developing and delivering innovative, youth-centered financial products and services that align with market trends and evolving customer needs.
- It drives digital engagement and customer lifecycle initiatives to enhance acquisition, retention, and overall youth segment growth.
- Through market research and data analysis, the role identifies opportunities, informs proposition design, and supports business case development for new offerings.
- It oversees product commercialization by coordinating go-to-market strategies, marketing campaigns, and performance reviews to maximize impact.
- The role collaborates with internal teams and external partners to ensure timely, compliant, and effective delivery of youth banking initiatives.
Daily Responsibilities
- Plan, design, and deliver youth-focused financial products and services in line with customer needs and market trends.
- Support the creation of reimagined digital engagement models to drive relevance and adoption.
- Translate insights into innovative solutions that strengthen the youth banking value proposition.
- Implement initiatives that improve acquisition, engagement, and retention across the youth segment.
- Monitor customer journeys and recommend enhancements to maximize lifetime value.
- Drive initiatives that strengthen brand affinity among youth customers.
- Conduct customer and market research to inform proposition design and positioning.
- Analyze behavioral and transactional data to identify gaps, opportunities, and emerging trends.
- Support business case development for new youth products and enhancements.
- Coordinate go-to-market planning and rollout of youth banking propositions.
- Partner with marketing and distribution teams to design and execute promotional campaigns.
- Monitor performance of launched products and recommend refinements to improve impact.
- Work with cross-functional teams (IT, Operations, Marketing, Risk) to deliver youth initiatives on time and within scope.
- Manage relationships with external partners, institutions, and digital platforms to enhance delivery.
- Ensure execution aligns with compliance, risk, and service standards
How to Apply
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