Home » Jobs » Sales & Marketing Jobs In Kenya » Sales Representative -Non Food Job Mini Group
Candidates Testimonials – How C.S.S Got Me Hired

Advice From Our Recruitment Team – By Carolyne N. – Head Of Recruitment

Personalized Support for Your Success

Upcoming Trainings & Events – Leadership & Career Growth Events

Sales Representative -Non Food Job Mini Group

Procurement Jobs, Mini Group Jobs.

Position Summary

The Sales Representative – Non-Food will be responsible for managing accounts within the non-food category, driving revenue, and ensuring the growth of new business through strategic customer engagement, product listing negotiations, and in-store promotional activities. The role will report to the Category Manager – Non-Food.

Key Duties & Responsibilities

Sell-In & Account Development

  • Drive sell-in targets for assigned customer segments, channels, and accounts.
  • Identify and pitch new accounts with product proposals, pricing, and specifications.
  • Negotiate listing agreements, shelf space allocations, promotional slots, and initial stocking orders.
  • Onboard new accounts with structured kits and ensure proper documentation.
  • Maintain and update a structured sales pipeline with weekly updates to the Commercial Manager.

Existing Account Management

  • Regularly visit assigned accounts to review performance and introduce new SKUs or range extensions.
  • Ensure all accounts have documented pricing and credit terms before order processing.
  • Track competitor activities and propose actions based on market feedback.

Commercial Compliance & Coordination

  • Ensure all negotiated commercial terms are documented and submitted for approval before implementation.
  • Adhere to company policies on pricing, credit terms, and commercial agreements.

Customer Relationship Management & Issue Resolution

  • Build strong relationships with customers to foster repeat business and growth.
  • Resolve customer inquiries and escalate disputes or complaints to the Commercial Manager promptly.

Reporting & Documentation

  • Prepare and submit regular sales activity and pipeline reports, including:
    • Weekly Sell-In Activity Report
    • New Account Onboarding Report
    • Sales Pipeline & Conversion Report
    • Account Visit Coverage Report
    • Competitor Activity & Market Feedback Report
    • Customer Issues & Escalation Log

Qualifications & Experience

  • Diploma or Bachelor’s Degree in Business AdministrationSalesMarketing, or related field.
  • Minimum 2–4 years’ experience in salesaccount management, or business development in FMCG or retail environments.
  • Proven track record in new business acquisition and account development.
  • Exposure to modern tradewholesale, or distribution channels is an added advantage.

Key Skills & Competencies

  • Strong salesnegotiation, and relationship management skills.
  • Ability to identify and convert new business opportunities.
  • In-depth understanding of commercial termspricing, and credit management.
  • Excellent communicationorganization, and time management skills.
  • Strong analytical skills for tracking performance and pipeline management.
  • Self-motivated with the ability to work independently and meet targets.

How to Apply

Click here to apply

🚨 Before You Apply for This Job. Need Help With Your CV?

Career Lessons + Experiences

Leadership Advice – By Godfrey W. – Head Of Training

Labour Laws – Know Your Rights – By Joyce N. – Head Of HR Consultancy