Marketing & Analytics Lead Job Shamiri Institute

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The Marketing & Analytics Lead drives demand generation, growth, and market intelligence across Shamiri’s offerings by owning marketing strategy, performance analytics, and growth experiments. The role applies rigorous, data-driven marketing practices to expand reach, conversion, and revenue across B2B, B2C, and institutional audiences. 

Roles and Responsibilities

Growth Marketing Strategy and Execution

Own end-to-end marketing strategy across Shamiri offerings, including:

• clinics (B2C, B2B)
• Academy and training programs
• digital and technology-enabled products
• institutional partnerships
• Translate organizational priorities into channel-specific growth plans
• Design and execute campaigns across paid, owned, and earned channels
• Manage messaging and positioning from a demand-generation perspective (distinct from brand communications)

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Demand Generation and Funnel Ownership

• Own the full marketing funnel: awareness, lead generation, qualification, and conversion
• Define target segments, personas, and value propositions
• Collaborate with Business Development and Partnerships teams to align marketing with sales and outreach
• Optimize landing pages, email campaigns, content funnels, and conversion flows

Marketing Analytics and Performance Measurement

• Define and track core growth metrics (CAC, LTV proxies, conversion rates, pipeline velocity).

Build and maintain dashboards that track:

• campaign performance
• channel ROI
• funnel drop-offs
• audience growth
• Use data to inform budget allocation and channel prioritization
• Produce regular performance reports with clear insights and recommendations

Growth Experiments and Optimization

• Design and run structured growth experiments (A/B tests, pilots, channel tests)
• Test messaging, pricing signals, channels, and onboarding flows
• Document learnings and feed insights into broader growth strategy
• Work with Tech and Data teams to instrument tracking where needed

Market and Customer Intelligence

• Conduct market research and segmentation analysis
• Track competitor activity, benchmarks, and trends
• Gather and synthesize user feedback and behavioral data
• Develop clear market insights to support strategic decisions

Business Development and Revenue Support

Support Business Development and Academy teams with:

• lead lists and targeting
• market sizing and prioritization
• pitch and outreach data
• Collaborate on go-to-market strategies for new offerings
• Support pricing and packaging analysis where relevant

Systems, Tools and Workflow

• Own marketing systems, including CRM, email tools, analytics platforms
• Ensure clean data capture and reporting
• Establish disciplined workflows for campaign planning, execution, and review
• Coordinate with the Communications and Creative teams for asset production

Ownership of Outputs and Accountability

• Growth and performance of marketing funnels
• Lead generation and conversion metrics
• Campaign plans, execution, and performance reports
• Market and customer insights
• Dashboards and analytical outputs
• Growth experiment design and results

Key Competencies 

• Strong analytical skills. Comfortable with data, metrics, and performance reporting
• Ability to translate insights into clear strategic recommendations
• Familiarity with CRM systems, email marketing tools, and analytics platforms (e.g. Google Analytics, HubSpot)
• Excellent written and verbal communication
• Strong project management and systems thinking
• Collaborative, with the ability to work across Business Development, product, and creative teams

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years in growth marketing, performance marketing, or a closely related role
• Proven experience managing marketing funnels, from awareness through conversion
• Experience building dashboards and tracking campaign performance metrics
• Hands-on experience running growth experiments (A/B testing, channel pilots)
• Prior experience in an NGO, social enterprise, or mission-driven organization
• Exposure to B2B and B2C audiences is an advantage

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How to Apply

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