Geographic Expansion Surveyor Job Mwingi

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Job Purpose:

The Geographical Expansion Surveyor will identify, evaluate, and scout new business opportunities for the company’s expansion in the wholesale and retail FMCG (Fast-Moving Consumer Goods) sectors.

This individual will be key in driving growth through market research, competitor analysis, location scouting, and relationship building with key partners.

Key Responsibilities:

Market Research and Analysis:

• Conduct comprehensive market research to identify emerging trends, potential markets, and new geographic areas for expansion.
• Analyze competitor activities, market demands, and customer behaviors to inform strategic decisions.
• Monitor industry developments to keep the company ahead of competitors.

Location and Site Scouting:

• Identify and evaluate potential retail and wholesale locations for expansion, including assessing foot traffic, consumer demographics, infrastructure, and competition.
• Perform site visits and assess the feasibility of new locations for opening retail stores, distribution centers, or other key touchpoints.

Relationship Management:

• Establish and nurture relationships with landlords, property owners and other stakeholders critical to the expansion process.
• Engage with local governments and regulatory bodies to ensure compliance with local laws and obtain necessary permits for new business ventures.

Business Development Support:

• Collaborate with internal teams (Franchise, sales, marketing, operations) to align expansion strategies with the company’s broader goals and objectives.
• Assist with the preparation of business cases, presentations, and reports for new expansion opportunities.
• Support the negotiation process for new agreements, partnerships, and contracts related to expansion.

Feasibility and Financial Analysis:

• Work with the finance team to conduct cost-benefit analyses, ensuring each expansion opportunity is financially viable.
• Present findings and recommendations based on market research and site assessments, including ROI projections and risk evaluations.

Competitive Intelligence:

• Monitor competitor strategies and movements in the FMCG sector to identify opportunities for differentiation and areas of potential growth.
• Provide timely feedback to the business development and senior management teams regarding any potential threats or opportunities.

Reporting and Documentation:

• Prepare and maintain accurate documentation related to all potential and active expansion projects.
• Regularly update the management team on progress, findings, and recommendations related to expansion opportunities

Travel and On-Site Visits:

Frequently travel to potential new locations, retail outlets, and wholesale distributors to assess expansion opportunities and build key local relationships.

Principal Accountabilities/Key Result areas:

Education:

• Bachelors in Business, Marketing, Retail Management, or a related field.

Experience:

• 3+ years of experience in business development, expansion, or retail operations within the FMCG sector or related industries.
• Proven track record of successfully identifying and assessing new locations and markets for expansion.
• Strong understanding of wholesale and retail FMCG markets.

Skills:

• Excellent analytical and problem-solving skills.
• Strong interpersonal and relationship-building abilities.
• Ability to negotiate and influence stakeholders at all levels.
• Solid understanding of financial analysis and ROI evaluation.
• Strong communication and presentation skills.
• Proficient in Microsoft Office Suite and other relevant business software.
• Has supervisory experience on a field based team.
• Has computer soft skills and can write and present reports.
• Willing to work in last mile field areas.
• Licensed motor vehicle driver.

Attributes:

• Proactive and self-motivated with the ability to work independently.
• Detail-oriented and organized with strong time management skills.
• Able to thrive in a fast-paced and dynamic environment.

Additional Requirements:

• Willingness to travel frequently.
• Flexible working hours as required by the business needs.
• Ability to work under pressure and meet tight deadlines.

How to Apply

Send your CV Only to jobs@mwingi.africa with ‘Geographic Expansion Surveyor” as mail subject. Salary budget of Kes.50,000