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General Trade Manager Job Haco Industries
Sales Jobs. Haco Industries Jobs
Key Responsibilities
Distributor Management
- Develop and execute strategies to ensure optimal distributor performance and sustained growth.
- Monitor KPIs and enforce operating standards to maximize efficiency and profitability.
- Provide operational and strategic evaluation of distributors for timely decision making.
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Route-to-Market Optimization
- Design and implement RTM strategies that improve coverage, cost efficiency, and service levels.
- Continuously review and refine RTM models to adapt to market dynamics and emerging channels.
Countrywide General Trade Oversight
- Lead execution of trade plans across all regions, ensuring alignment with company objectives.
- Drive numeric and weighted distribution gains and perfect store standards.
Supervisory & Team Leadership
- Provide direct leadership and performance management for Regional Sales Managers, including coaching, capability building, and succession planning.
- Work closely with Regional Sales Managers to achieve sales targets and market penetration.
- Coordinate with third-party staffing agencies to ensure effective deployment and compliance.
Strategic Performance & Data Insights
- Monitor sales performance, emerging market trends, and competitive landscapes utilizing advanced data-driven analytics.
- Deliver comprehensive reports and data-backed recommendations to support executive decision-making.
- Manage departmental budgets including Trade Investment (TI), sales force allocations, and merchandising resources for General Trade (GT) channels.
Qualifications & Experience
- Bachelor’s degree in business, Marketing, or related field (MBA preferred).
- Minimum 8+ years in FMCG sales, with at least 3 years in a senior trade management role.
- Proven success in distributor management and route-to-market optimization.
- Strong leadership, negotiation, and stakeholder management skills.
- Excellent analytical and problem-solving abilities.
- Ability to work collaboratively across multiple teams and regions.
- Proven experience of working with third party sales teams and SFA tool.
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How to Apply
Interested applicants should fill the pre- application form HACO Recruitment & Selection Tool_ General Trade Manager – Kenya – Fill out form and forward copies of their application letters, academic and professional certificates, testimonials, up-to-date curriculum vitae to jobs@haco.co.ke to be received not later than January 19, 2026. Haco Industries Ltd is an equal opportunity employer committed to fostering a diverse and inclusive workplace.
Please note that only shortlisted candidates will be contacted for the next stage of the selection process.
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