Digital Marketing Executive Job (50K)

Communication Jobs. Nexus Staffing Jobs.

A client in the Food & Beverage sector is seeking a creative and energetic Digital Marketing Executive to lead social media marketing, brand activations, and promotional campaigns.

The role requires a hands-on marketer who enjoys creating engaging content, managing influencer partnerships, and executing brand activations across hospitality venues and events.

Read More >>>From AI-Generated Rejections to a Job Offer: Why I Needed More Than Just a CV

Key Responsibilities

Content Creation & Social Media

• Capture engaging content including photos, videos, Reels, TikTok videos, and live streams during brand activations and events.
• Develop and manage content across social media platforms.
• Produce in-house content such as product highlights and behind-the-scenes features.
• Ensure consistent and timely posting aligned with current social media trends.

Influencer & Community Engagement

• Identify and collaborate with UGC creators, micro-influencers, and social media personalities.
• Build relationships with food bloggers, wine bloggers, and lifestyle influencers.
• Manage influencer campaigns and track engagement performance.

Events & Brand Activations

• Plan and execute wine tastings, whisky masterclasses, and product launch events.
• Support brand activations in bars, restaurants, hotels, and retail outlets.
• Identify opportunities to participate in local food and beverage festivals and events.

Brand Promotion & Training

• Train staff to confidently promote products during events and activations.
• Encourage staff participation in brand promotion through personal social media platforms.
• Market Insights
• Monitor social media trends and consumer behavior within the F&B sector.
• Provide insights and recommendations to strengthen brand presence and engagement.

Qualifications & Requirements

• Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Marketing experience in Alcoholic Beverages, FMCG, or Food & Beverage industry preferred.
• Hands-on experience in social media marketing and content creation.
• Experience organizing events and executing brand activations.
• Strong network with influencers, bloggers, and hospitality venues.
• Excellent communication and relationship management skills.
• Ability to work evenings and weekends when events require.
• Creative, proactive, and results-driven personality.

Read More>>>Tips to Help You Nail a Panel Interview

How to Apply

Interested and qualified candidates should forward their CV to: jobs@nexusstaffingsolutions.co.ke using the position as subject of email.