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 Digital Marketing Executive Job (50K)

Communication Jobs. Nexus Staffing Jobs.

A client in the Food & Beverage sector is seeking a creative and energetic Digital Marketing Executive to lead social media marketing, brand activations, and promotional campaigns.

The role requires a hands-on marketer who enjoys creating engaging content, managing influencer partnerships, and executing brand activations across hospitality venues and events.

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Content Creation & Social Media

  • Capture engaging content including photos, videos, Reels, TikTok videos, and live streams during brand activations and events.
  • Develop and manage content across social media platforms.
  • Produce in-house content such as product highlights and behind-the-scenes features.
  • Ensure consistent and timely posting aligned with current social media trends.

Influencer & Community Engagement

  • Identify and collaborate with UGC creators, micro-influencers, and social media personalities.
  • Build relationships with food bloggers, wine bloggers, and lifestyle influencers.
  • Manage influencer campaigns and track engagement performance.

Events & Brand Activations

  • Plan and execute wine tastings, whisky masterclasses, and product launch events.
  • Support brand activations in bars, restaurants, hotels, and retail outlets.
  • Identify opportunities to participate in local food and beverage festivals and events.

Brand Promotion & Training

  • Train staff to confidently promote products during events and activations.
  • Encourage staff participation in brand promotion through personal social media platforms.
  • Market Insights
  • Monitor social media trends and consumer behavior within the F&B sector.
  • Provide insights and recommendations to strengthen brand presence and engagement.
  • Diploma or Bachelor’s Degree in Marketing, Communications, Business, or a related field.
  • Marketing experience in Alcoholic Beverages, FMCG, or Food & Beverage industry preferred.
  • Hands-on experience in social media marketing and content creation.
  • Experience organizing events and executing brand activations.
  • Strong network with influencers, bloggers, and hospitality venues.
  • Excellent communication and relationship management skills.
  • Ability to work evenings and weekends when events require.
  • Creative, proactive, and results-driven personality.

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Interested and qualified candidates should forward their CV to: jobs@nexusstaffingsolutions.co.ke using the position as subject of email.

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