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Creative Strategist Job THQ

Creative Strategist

Role details

Here’s what you’ll do:

  • Develop data-driven creative strategies and messaging frameworks for digital ad campaigns
  • Write creative briefs that translate audience insights into compelling campaign concepts and share with clients
  • Partner with designers (external and internal) to produce high-performing ads across multiple platforms (Meta, YouTube, Google, LinkedIn, TikTok, Pinterest, and emerging platforms)
  • Use AI tools to increase creative output and testing velocity for client campaigns
  • Analyze and present creative performance metrics with clarity and confidence
  • Design when needed to guarantee timely deliverables

You’ll fit right in if you are a…

  • Performance Translator — You can turn data insights into creative that converts
  • Platform Master— You understand the nuances of creative across different ad channels
  • Storytelling Scientist — You blend art and analytics to craft compelling campaign narratives
  • AI Accelerator — You leverage artificial intelligence to enhance (not replace) creative thinking
  • Design Director — You can guide visual execution without needing to do it all yourself

Skills & Experience

Must-Haves:

  • 4-6+ years in creative strategy, performance marketing, CX, or related field
  • Deep understanding of nuances across Meta, LinkedIn, YouTube, Google, TikTok, and other digital platforms
  • Design background or production experience
  • Strong storytelling and communication skills to present concepts confidently
  • Understanding of B2B sales funnels and B2C e-commerce sales KPIs.
  • Perfect English

Nice-to-Haves:

  • Experience with AI tools for creative ideation and production
  • B2B marketing experience, especially for tech or SaaS companies

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