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Communications Manager Job Absa Bank
Banking Jobs, Absa Bank Jobs.
Key responsibilities
Strategic communications execution
- Support the development and implementation of Absa Kenya’s communications strategy and annual plan to drive the business objectives.
- Coordinate content pipelines across internal and external channels.
- Translate business priorities into clear, compelling messages that drive awareness and engagement.
Media relations & reputation management
- Build and maintain strong relationships with key journalists, online publishers and editors.
- Prepare press releases, media statements, Q&As, and talking points.
- Track media coverage, sentiment, and emerging issues to inform reputation insights.
- Support the Senior Communications Manager in managing reputational risk and issue response.
Leadership & subject matter experts communications
- Develop talking points, speeches, and thought-leadership content for leaders.
- Support leader visibility through internal platforms, LinkedIn, and external engagements.
- Curate content that amplifies Absa’s leadership in innovation, sustainability, and inclusion.
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Internal communications & culture building
- Plan and deliver internal campaigns that reinforce culture, purpose, and strategy.
- Manage internal channels to ensure fresh, relevant content.
- Partner with human capital, operations, CX, and transformation teams to embed change and engagement messaging.
Sustainability & impact storytelling
- Partner with the Absa Foundation and Sustainability teams to tell impact stories.
- Translate ESG and community initiatives into relatable narratives for media, employees, and stakeholders.
- Support production of sustainability highlights, newsletters, and external-facing reports.
Content development
- Create and edit multimedia content for owned and earned platforms to support the business.
- Ensure consistency of tone, message, and brand voice across all materials.
- Track engagement analytics and audience insights for continuous improvement.
Governance & reporting
- Ensure all communication aligns with Absa Group policies and approvals.
- Manage agency coordination, budgets, and reporting requirements.
- Provide regular updates and insights to the MCA leadership.
Required skills and competencies
- Collaborative mindset with a strong sense of ownership
- Strong stakeholder management and interpersonal skills
- Excellent writing, editing, and presentation abilities
- Media relations and issues-handling expertise
- Analytical and attention to detail
- Creative thinking and adaptability
- High professional maturity and judgement
Qualification Requirements
- Bachelor’s degree in communications, Public Relations, Journalism, Marketing
- Demonstrated experience managing media, internal comms, and thought leadership programmes
- A master’s degree in related field is added advantage
Experience Requirements
- Minimum of 5-7 years’ experience in Communications with at least 3 of those in a managerial role
- Member of a professional network such as PRSK
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How to Apply
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