Brand Manager – Spirits Job Diageo
Sales & Marketing Jobs, Diageo Jobs.
Purpose of the role
Leverage consumer insights to ensure effective development and implementation of strategy to shape, grow and build brands.
This role has the responsibility of the driving the delivery on the NSV target for the brand(s) they are accountable for & full oversight on their brands A&P to deliver on the brand GM.
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Role Responsibilities
- Develop, implement & monitor annual strategic brand plan including efficient oversight of the allocated budget.
- Analyze market research data including secondary research and taking corrective action for improvement of brand strategies.
- Inspire and motivate agencies to execute brilliantly – working pre-dominantly with promotions and media agencies.
- Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
- Effective management of brand advertising and sales promotion to generate brand growth.
- Plan and implement brand media strategy.
- Recommending, planning & co-coordinating brand PR activities likely to improve product sales and brand image in the short or long term.
- Monitoring brand availability and sales and being proactive on factors influencing the brand sales and market share performance.
- Monitor competitor activities affecting the brand and take appropriate corrective action.
- Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liaison with Marketing Manager.
- Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
- Prepare monthly brand expenditure and variance report to control budgeted expenditure.
- Market intelligence through regular trade visits and using this to enhance brand activities.
- Interaction with Regional Brand liaisons to give updates on implementation of Brand strategic plans.
Qualifications and Experience Required
Qualifications
- A Bachelor of Commerce Marketing or business degree or equivalent
Experience
- 3-5 years marketing experience preferably in a FMCG environment.
- Experienced in the development and execution of advertising strategies.
Skills
- Strong leadership and clear planning skills
- Excellent campaign management, analytical and decision-making capability
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How to Apply
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